The green economy has become the global development direction, and the green development pattern and consumption pattern will become the new trend of the Chinese wardrobe industry. The truly green wardrobe products must be high-priced, high-profit profit-making products. However, under the green trend of the whole society, many enterprises are dressed in fashionable “green skin†– in line with the trend of environmentally friendly low-carbon trend, they can truly achieve “green heart†– not only to ensure the health guarantee of the human body. There are only a handful of wardrobe enterprises that realize environmentally friendly and low-carbon in the whole industry chain of R&D, design, supply, production and logistics. Consumers' requirements for wardrobe products such as wardrobes have not only stayed at the price, but also have stricter requirements for green environmental protection. According to incomplete statistics, 80% of consumers are more willing to pay high prices for environmentally friendly products, and refuse to exchange low prices for wardrobes with high formaldehyde content and high odor.
High cost increases access threshold
Real green wardrobe products are inevitably costly. These costs include the part of the enterprise that incorporates the original social public cost into the cost of the enterprise's products. For example, the original enterprise's emissions of waste gas, waste, and wastewater are not included or rarely included in the cost accounting of the enterprise. To be included in the cost component of the business. For enterprises that are not included in the cost, the product cost of a truly green enterprise must be pushed up. Green wardrobes need to be environmentally friendly and low-carbon. They must purchase advanced environmental protection equipment, apply environmentally friendly and low-carbon technologies, and employ high-end professional environmental protection and energy-saving talents. These are costly and even huge investments.
At present, consumers' demand for green products is limited to the formaldehyde emission of wardrobe products that have a direct impact on human health. However, it is not concerned about whether the wardrobe is environmentally friendly, energy-saving or low-carbon in the production process, because this is not with consumers. There is no direct interest, and consumers are not willing to pay for it. Therefore, real green wardrobe enterprises have to spend a lot of education costs to guide and convince consumers to help consumers identify and use truly environmentally friendly and low-carbon products. Most of these education costs are borne by the enterprises themselves. Without the support of high profits, enterprises have no motivation and ability to educate and popularize consumers.
High profits or will usher in "profiteering"
In economics, there is a market phenomenon of "bad money drives out good money." If bad coins in the market can also be circulated, people will hide good money, and more and more use counterfeit money. The bad money in the market will More and more, finally forced the good money to withdraw from circulation. Similarly, if we only chase after a few green-green slogans that confuse and confuse consumers and deceive consumers, the truly green enterprises must be hit and squeezed out, eventually changing from “green heart†to “green skinâ€. "". Therefore, the development of green wardrobes must be based on high profits as the first driving force.
Only the average profit of the current building materials industry can lead to the sustainable development of the green wardrobe industry. No one is willing to do anything that is unwilling to do anything. Only high profits can enable enterprises to continuously invest in the research, development, technology and manufacturing of new environmentally friendly low-carbon technologies, in order to attract more social capital into the green and environmentally friendly wardrobe industry and ensure the industry. Healthy, benign and sustainable development.
The truly green wardrobe products are not always profitable and profitable. With scale expansion and industrial upgrading, like any mature industry, such as home appliances and IT industry, they can't run out of the industry's average profit dilute market rules. However, for a long time, especially in the early stage of industrial development, “profiteering†is an inevitable trend.
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