After more than 10 years of expedition, ISPOAWARD has gradually established a mature and complete review mechanism, consistently adhering to the objective and authentic review principles. ISPO AWARD's award-winning products will be invited to the award-giving ceremony of ISPO MUNICH, the world's largest and most influential sports industry comprehensive expo, and will receive the strongest full-year promotion from ISPO's global media platform.
Promotion includes: ISPO MUNICH on-site display; ISPO BEIJING on-site display; ISPO SHANGHAI on-site display; ISPO's global media platform promotes award-winning products throughout the year.Currently ISPO AWARD will be awarded the following awards:
Global Product Awards:
For global sports brands from extreme, outdoor, skiing and fitness. According to the above categories, it is subdivided into clothing, footwear, accessories and hardware.
The Asian Product Awards face sports brands within the geographical region of Asia. Covering the limits of the limits, outdoor, snow and fitness sports, the product content will be subdivided into: clothing, footwear, accessories and hardware.
Today's outstanding Asian sports brands have emerged in an endless stream. In order to fully support Asian brands to enter the international arena, ISPO AWARD first established the Asian Product Awards in 2013. It is limited to companies headquartered in Asia to participate in and encourage and inspire the brand innovation potential of Asian sports.
Market Promotion Award The Marketing Promotion Award was established for the first time in 2013 and is dedicated to awarding the most outstanding and innovative performers in the marketing activities of global sporting goods. So far, this award has been highly focused and recognized in the industry.
Engaged in marketing promotion companies, marketing departments, independent designers, photographers, and public relations activity companies that can bring their sports industry-related works to participate in the ISPO AWARD Marketing Award (MARKETING).
The global product category, Asian product category, and apparel category judges will use the following criteria as criteria.
25 points for Innovation Technology Innovation (CONCEPT concept, INNOVATION innovation, MARKETABILITY market communication)
25 Design Design Concepts (GRAPHIC DESIGN Graphic Design, MATERIAL/HAPTICS/FIT/LOOK & FEEL/Haptic/Crop/Skin and Touch, ENGINEERING/MANUFACTURING Productivity)
Performance performance 25 points (STEP AHEAD R&D leader, USABLITY/HANDLING usability/operability, EXPECTED PERFORMANCE expected performance)
Eco Environmental Protection 25 points attachment (SUSTAINABILITY Sustainability, SUPPLY CHAIN ​​Supply Chain, MANUFACTURING PROCESS Production Process)
In the product application process, the above criteria will be elaborated by the applicant company. This is also the criteria for applicants, judges and the public to understand the award-winning products.
The marketing promotion judging panel will conduct publicity campaigns and creative evaluation of the election campaigns based on its many years of senior experience and top industry experience.
The concept of environmental protection has become one of the criteria. Considering that during the entire review process of ISPO AWARD, products with environmental characteristics and excellent performance have the potential to become the ultimate winner.
Awards setting:
2-3 Winners and 1 Gold winner will be selected for each product category; among all Gold Award winners, ISPO AWARD Product of the Year will be selected.
The above award setting system is also applicable to the two major categories of marketing and Asian product categories. All the results will be officially announced at the ISPO MUNICH 2016 Live Awards Ceremony.
Equipment cool will continue to analyze this award-winning product for everyone, so stay tuned.
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