The kitchen appliance industry has developed to this day, both in terms of product function mining and design innovation. In recent years, as China's economic development has entered a new normal, the pace of development of the kitchen appliance industry has gradually slowed down. Under the influence of various comprehensive factors, the future kitchen appliance enterprises will face more challenges.
Price wars accelerate kitchen equipment industry upgrade
In 2016, as the first year of the “Thirteenth Five-Year Planâ€, the next five years will be a crucial period for China's home appliance industry to become a home appliance powerhouse. Home appliance companies are facing unprecedented challenges, and the kitchen and electric industry in which they are located must be spared. In order to enhance the competitiveness of branded products, many home appliance companies will naturally fight the price war. This point we can see from the data of last year. Behind the 50% increase in the overall size of the kitchen appliance market in 2015, the e-commerce is far less enticing than the price of physical stores. Taking the range hood as an example, the average price of the five mainstream brands is only 68% of the offline average price. The industry expects that this situation will last for 2-3 years. In addition, while the price war is the index of fire, the competition in the market is intensifying, and the differentiation of the kitchen and electric appliance brand may also be upgraded.
The challenges facing the development of the kitchen appliance industry under the new economic normal
The challenges facing the development of the kitchen appliance industry under the new economic normal
High-end kitchen appliances are favored
In 2015, the characteristics of China's kitchen electric industry were “high-end products selling well and structural acceleration and upgradingâ€. With the changes in the income level of Chinese consumers and the concept of consumption, more and more consumers are pursuing high-quality product appeals. The innovative kitchen appliance brand can quickly grasp the pulse of this era, and launch many high-end kitchen appliances, pursuing high-end, high-quality products, has become the "new normal" of the Chinese kitchen appliance market.
It is foreseeable that the consumption upgrade trend of the Chinese kitchen appliance market will continue in 2016, and consumers are more inclined to purchase high-quality products. People's demand for high-quality life is getting stronger and stronger. Food and cooking have become an important way for people to enjoy life and taste life. Many kitchen and electric companies have also seized this consumer hotspot to launch an offline life experience store, which can be personally Come experience the high-end kitchen electric experience in the new era. The current situation of China's kitchen appliances is gradually stabilizing the development of many kitchen appliances. However, in order to develop high-end consumer demand, kitchen appliances should consider not just selling a product. It is to provide a tasteful lifestyle for the vast number of consumers. Some of the kitchen appliances companies are committed to providing consumers with a healthy, green and environmentally friendly lifestyle, which has brought China's kitchen appliances into a new direction.
Can smart kitchen appliances stand out?
The popularity of Internet thinking has undoubtedly caused a certain impact on traditional manufacturing and traditional sales models. However, the development of the Internet has also brought certain development opportunities for the emergence of smart kitchen appliances. Although the era of smart home in the true sense has not yet arrived, the concept of intelligence has long been deeply rooted in the hearts of the people. From the performance of kitchen manufacturers, the trend of intelligence has long been verified on the product.
At this year's AWE2016, many brands launched the concept of “smart kitchenâ€, and smart rice cookers, smart frying pans, intelligent hoods and other products were unveiled, which really brightened people's eyes. However, the introduction of these one-piece products still cannot conceal the fact that different products do not have good connectivity. While chasing product intelligence, kitchen appliances manufacturers must also clarify what the real purpose of smart home is. In addition, the contest between traditional kitchen appliances and smart kitchen appliances will become more intense in the new Internet era. However, there may be some misunderstandings on the road of intelligence. That is, some manufacturers use the scorpion of product intelligence to improve the competitiveness of the brand, while ignoring the practicability of the product.
The kitchen electricity industry in the Internet era is facing an industrial upgrading. Whether it is the high-end kitchen industry or the intelligent kitchen industry, the road needs to be gradually explored according to the needs of users and the development trend of the market. I believe that the prominent focus of the kitchen and electric industry can be consumed. They bring a new green lifestyle. China Kitchen Equipment Network
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