This year's furniture trade-in will continue to be implemented, and more home brands will participate.
Benefiting from the positive housing market in September last year and the large promotion in the first half of this year, the home brand felt the warmth of rejuvenation. The launch of the furniture trade-in project expresses the confidence and determination of the government and the brand to promote consumption. Consumers' tastes are becoming more and more diversified, and products with better quality and better environmental protection are favored. This also encourages home furnishing brands to seek a development path that suits them.
â– Keywords
Replace with old ones
Interpretation: On April 25th, the Beijing Business Committee stated that in 2013, Beijing will continue to carry out furniture trade-in work, and announced the implementation of the draft for comments and successful bidders. Among them, the number of furniture sales enterprises increased from 5 companies in the last year to 12, and the number of old furniture recycling resources recycling companies increased from 2 last year to 7. It is understood that the new specific implementation methods and rules will be introduced in late June or early July. Compared with 2012, the subsidy range and subsidy amount of furniture replacement for this year are unchanged, and the activity time is extended from the previous month to six months. In addition, according to the draft opinion released this time, the old furniture recovered by the furniture sales company must be dismantled by the recycling resource recycling and dismantling enterprises.
Comments: This project, some brand independent stores and independent stores are also involved, which will also test the brand's operational capabilities. Affected by the old-for-new project, the price will become the trend of the home industry.
Revision of the CITES Convention
Interpretation: In March of this year, the Conference of the States Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) announced a revised list of new amendments. So far, the seven tree species in the “Redwood National Standard†have been included in the appendix of the CITES Convention, and many of them are common domestic raw materials for mahogany products. According to the CITES Convention, these species must be subject to import and export licenses or re-export certificates in order to conduct international trade. This convention came into force on June 12.
Comments: The precious scarcity of wood determines the furniture brand with raw material reserves, which has more advantages in the market competition. This also puts higher demands on mahogany furniture enterprises. In the case of scarce resources, the market needs more sophisticated furniture that makes full use of raw materials. The rarity of wood characteristics and resources is the basis for price increases. In a "up" sound, consumers should carefully identify and carefully purchase products that are value for money.
original design
Interpretation: On April 9th, the annual Milan Furniture Fair opened as scheduled. Planned by designer Zhu Xiaojie, “Sit down: tea, taste, product design – 2013 Milan Design Week China Original Home Brand and Works Exhibition†and artist Zhu Zheqin’s “The taste of Greater China – contemporary folk art in the three sides of the Taiwan Straits The Design Exhibition is the highlight of China's design. More than 20 Chinese home furnishing brands have brought their original products to the show.
Comments: Since the Chinese design debuted at the international exhibition last year, Chinese furniture brands have gone to Milan in addition to "seeing" and "displaying" is also an important purpose. It is understood that the number of designers in this trip to Milan is far less than last year. Some designers say that when they know what design they want to do, they no longer need to go to Milan for inspiration. Perhaps, when the Milan Furniture Fair was not so noticed in the eyes of the furniture, Chinese design began to really attract attention.
Environmental concerns
Interpretation: In April this year, the Beijing Consumers Association released the results of a comparison test of 50 mattress products. Of the 50 samples tested, 25 were problematic in quality, accounting for 50% of the total number of samples. The unqualified items mainly include the physical properties of the mattress fabric and the amount of formaldehyde released. Among them, the amount of formaldehyde released from mattress samples is nearly 40 times that of the calibration standard.
Comments: The results of comparative tests show that most mattress manufacturers do not pay attention to the relevant national standards, and it is not uncommon for enterprises to shoddy and mix fake sales. China's mattress industry is still in extensive development, the industry concentration is not high, and low-priced and inferior products are flooding the market. At present, people's home consumption concerns have shifted from price to quality and safety. Mattresses and other household products are bound to face consumption upgrade trends, brand upgrades, industry reshuffles are inevitable.
â– Review of the statement
Redwood raw material prices are unstable
â— Yang Bo, Chairman of Beijing Yuan Henry Hardwood Furniture Co., Ltd.
At the beginning of the year, the price of redwood raw materials will increase by 20%-30% in the first half of this year, and furniture will inevitably be adjusted.
Mid-year reviews: In June of this year, after the introduction of the CITES Convention, the import and export tariffs of redwoods in some countries were five times higher than before. Now the price of mahogany raw materials, especially the Sian rosewood that is mentioned in the Convention, is almost twice as high as the beginning of the year. The convention has just announced that the price of redwood raw materials is not stable and may fall back by the end of the year. The price of mahogany furniture products is also increasing this year, and merchants are raising prices.
Overall home is the trend
â— Yang Zhenhua, Deputy General Manager of Casa Dini Furniture
At the beginning of the year: Although the home industry is relatively cold in the past two years, I believe that the winter of the home industry will soon bottom out.
Mid-year reviews: The performance of Casa Dini in the first half of this year was good. We developed the overall home work, extending from sofa products to dining tables and dining chairs. The dealer response was very good and was recognized by consumers. The overall home is definitely the future development trend. When consumers consume, they actually contain a variety of household needs, and we will continue to develop this demand.
Rich products to meet multiple needs
â—Chen Xiaotai, President of Baiqiang Furniture
At the beginning of the year: Maybe the home market will not be too good next year.
Mid-year comment: I think the market is getting better. The performance of the top 100 is obviously higher than last year. There are still cases where the goods are not available. This year we intend to invest 30 million yuan in equipment to expand production. Solid wood furniture is still the mainstream of market consumption. At the same time, consumers' tastes are more and more diversified, and consumer groups are getting younger and younger. I think that enterprise products should be enriched to meet a variety of consumer needs.
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