Hefei home: The home appliance trade-in subsidy policy to withdraw, giving the furniture trade-in allowance has become the main direction of the relevant departments to promote consumption, and based in Beijing radiation. It is reported that the Beijing business department began to discuss the various aspects of furniture manufacturing, circulation, recycling and other aspects of furniture trade-in in February, and finally decided to take the store as the lead in the old-for-new model. At present, the two sets of implementation plans for furniture trade-in have been put on the table, and the Beijing commercial department may introduce specific rules in the near future. These schemes come from the practice of the early stage of the store , including the cooperation between the store and the home improvement company and the waste furniture recycling company. When the consumers have demand, the three parties come together, choose to hold or sell according to the customer's wishes or dispose of some old furniture according to the decoration needs, the store and Instead of recycling old furniture, it will issue a certain amount of subsidy vouchers according to the furniture category. Consumers can get discounts when shopping at the mall with subsidy vouchers. It also includes the store recycling old customers' furniture and transporting the old furniture to the warehouse for sorting and dismantling. The furniture that can be used is subjected to secondary consumption, and the remaining part is dismantled and recovered by the recycling company.
Store first
Perhaps it is the smell of the policy, the two major furniture stores in the Beijing market, Red Star Macalline and the House of Reality, have already started their minds on the old-for-new.
On March 15, 2011, Red Star Macalline launched a program called “Non-change, Red Star Meikailong 100 million home upgrade subsidy†in Beijing, Shanghai and Chongqing to consumers with improved demand. A voucher is issued to replace the old furniture. Although there is no explicit trade-in, but Wang Wei, the general manager of Hongxing Meikailong Jinghu and Southwest China, thinks that what they are doing is marketing with the old-for-new model, and the reason why it is not called trade-in is mainly because “worry consumers will think After recycling the old furniture, it will be re-sold at the store. Therefore, they do not recycle, and the old furniture consumers handle it themselves.
In September of the same year, another furniture store giant in Beijing also launched its old-for-new plan, adopting a “one-on-one†subsidy method, and promised to pay for the old furniture for customers who bought new furniture in the five homes of Beijing. For the recovery of the home, you can get a 5% subsidy.
At the beginning of this year, Beijing Jimei Home also launched the old-for-news initiative, which will provide 2 to 3 times the amount of “home purchase coupon†premium recovery according to the market price of old furniture. At the same time, the use of home purchase coupons can be reduced by 1000 yuan on the basis of the transaction price. 100 yuan.
On May 10, Wang Wei, the general manager of Hongxing Meikailong Beijing-Shanghai Southwest Region, told this newspaper that since February this year, the Beijing Municipal Commission of Commerce has started to investigate the store and convene the main bodies of manufacturing, circulation and recycling to hold seminars. And finally passed this idea to the Ministry of Commerce. Shen Danyang, a spokesperson for the Ministry of Commerce, said in March that the Ministry of Commerce actively supports local pilots of furniture trade-in. If the pilot is good, it can be promoted nationwide.
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