The 2012 Shanghai Kitchen and Bath Show has entered the second day, and the major brands are still showing their brand image and their original original products. The reporter made in-depth exchanges with representatives of various brands. The following is an interview with Lai Zhizhong, president of the Nature Wardrobe Business Unit .
Exhibition investment is our main purpose
Reporter: Please tell us about some of the circumstances of nature's participation in the Shanghai Kitchen and Bath Show.
Lai Zhizhong: What do we have to do. In fact, our participation in this exhibition is the most important event of ours this year. Because we have a total of five exhibitions this year, this is the fourth time. We will also participate in the Guangzhou Construction Expo in July. That is to say, since we have entered this industry, we must establish our sales channels and establish our service system. Exhibition investment is an important activity for us. This is one of the purposes for us to participate in this kind of investment exhibition.
Lai Zhizhong, President of the Nature Wardrobe Business Unit
In terms of products, we mainly launched our own solid wood products, solid wood custom closet wardrobes, like this TV cabinet, and inside this home, you look like this dressing table, bed, bedroom suite combination Pieces, this kind of thing is a core product that we mainly push this time. Because we are this solid wood, you look at this product, our solid wood materials are healthier and more environmentally friendly. I can’t say that other things are not good, I only It can be said that from the perspective of health and environmental protection, solid wood products are very healthy and environmentally friendly. This is why we want to recommend this good product to consumers and create a healthy and environmentally friendly home living space for consumers. This is ours. The core concept of the products exhibited at the second exhibition.
Solid wood products are the mainstay, take the environmentally friendly European style
Reporter: The last time we saw the products exhibited by nature at the wardrobe exhibition in Guangzhou, it may be a relatively high-end one. This time I feel younger. You think why we chose this series of products to Shanghai Exhibition. Participating here?
Lai Zhizhong: Actually, I can't say high-end and rejuvenation. I think this is the case. The first thing we do is to customize the product. The most important thing is to satisfy the reasonable storage and storage of the home space. This is a functional one, and the other is our style. On the above, we can see that in terms of style, it is a simple, simple European style, that is, we are talking about more large size, straight line, its color matching is not much, but its function is complete, With strong, advanced functional hardware, it is such a style, we basically follow this, the plate type we go to the style of simple European, solid wood, in fact, you see this kind of solid wood design is also a kind European style, you don't see too much styling.
Reporter: Right.
Lai Zhizhong: Basically, it is simple and clear, but the functions of storage and storage are all available.
Reporter: We also know that nature is the leader in the wood flooring industry. Now it has developed into a wardrobe. Will we have some corresponding advantages in R&D and design?
Lai Zhizhong: From the material point of view, you see the solid wood material we launched this time, because solid wood flooring is our strength, naturally in the solid wood material, the solid wood material is now more fully developed and utilized, in addition to the floor. We can also use some of the solid wood materials to make the wardrobe products. First of all, this is an effective use of resource-rich development. This is one. In addition, nature flooring has always been healthy and environmentally friendly. Naturally, we have also passed on this concept of health and environmental protection. In our products, we are adhering to the concept of nature, providing consumers with a healthy and environmentally friendly life. Our products, this is the advantage we have to inherit.
Reporter: Ok, thank you very much Lai for accepting our interview.
Lai Zhizhong: Thank you very much.
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Yangjiang Yado Kitchen Industry Co., Ltd. , https://www.yadokitchen.com