[ China Wardrobe ] Henry Ruth, the founder of Time and Fortune magazine, once said, "Commerce is constantly solving the problems of the future, and is the foresight to exercise and cultivate intuition." Although he has experienced two world wars and is accustomed to the changing international situation, if Henry Ruth is lucky enough to live in this information age, he may hesitate to say something similar. The times are different.
Bill Gates believes that Microsoft will close down within 18 months. Hewlett-Packard does not have a strategy of more than three years. The tuna of Madagascar can be placed on the supermarket shelves in Birmingham, England the next morning. This is a flat world. This is In an uncertain era, the future seems to be within reach, but the future we can see and control can be shorter and shorter. When we talk about the future, what we are talking about is actually the inertia under the current movement.
Let us look at the trajectory of China's modern home industry. Before the 1980s, the furniture consumption of the Chinese people was all custom-made by the traditional "carpenter". Whoever got married and built a new house would look for a piece of furniture for the carpenter, mainly to meet the basic functions of use; Modern finished furniture began to rise and gradually became a consumer trend. Traditional woodworkers gradually withdrew from the historical stage. In the 1990s, with the booming real estate industry, consumers began to customize furniture by decoration; at the same time, symbolize Western furniture. The whole cabinet of culture was introduced into the country, and the modern custom furniture was represented by this. After the new century, industrialized and automated furniture production entered the custom market. The world-class production lines and design talents were adopted by some large enterprises. In the modern sense, The overall furniture production and sales methods began to develop at a high speed.
In summary, China's modern home furnishing industry has experienced a period of replacement from the traditional whole to the industrialized product in a short period of time, and then from the segmentation represented by cabinets and wardrobes to the production of whole homes and home furnishings. Consumption patterns, from thousands of years of manual production to industrialization, quickly entered the era of high-tech automation.
The advancement of modern industrial technology has made people's desire for a variety of beautiful home life a reality. Production is no longer important, it is important to understand and grasp the needs. It can be imagined that the future home industry must tap and meet people's more individual and deeper needs.
In terms of consumption patterns, the whole family and integration will become popular in the future. Consumers began to get bored with the shopping experience of "buy a cupboard, that buy a wardrobe", and the whole house one-stop solution not only saves time and effort, but also saves money and worry, and can also create a home style with uniform style and reasonable function; It is actually a return to China's household consumption tradition and is expected to become the mainstream consumption model in the future.
Personalization and design are the needs of future consumers. The future we are talking about is actually the market that is the main consumer of the post-80s and post-90s. This is the generation of the computer, the generation of the Internet, the generation of Apple, the generation of PS. They grew up in a modern business environment, used to new things, used to new tricks, and used to fashion trends. In the choice of home, they will not satisfy the traditional, old-fashioned "old", but look for things that meet the needs of their own personality and full of design aesthetics, like Apple.
Intelligent and environmentally friendly is the long-term evolution of home products. When production generally reaches a certain height, in order to gain a greater competitive advantage, some enterprises have begun to give more additional functions and value to products, such as the implantation of intelligent technology such as human-computer interaction. Weifa Siemens has implemented audio and video cooking teaching, entertainment systems and induction lighting systems in the kitchen, and technology has brought new life to the kitchen. The changes in the concept of a new generation of consumer consumption have also provided strong support for the development of intelligent home. According to the survey, current consumers have invested 40% to 50% of the total investment in furniture, which is about 15% to 20% higher than 10 years ago.
Imagine that 100 years ago, when a customer bought a Ford Model 1, they would be happy to close their mouths. The car has not changed for decades, and the color is black. And the future consumers, they know a lot, know everything. They stand in your terminal exhibition hall, and may turn around because of the lack of beauty in the design of the door; he can see the quality report and user evaluation about your product as soon as he moves his mobile phone.
Fortunately, as long as you still operate and manage according to the old ideas, you don't have to face such a future.
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