During the period of March 15 this year, the National Development and Reform Commission issued a clear notice that the goods should be clearly priced, and now, the home appliances, digital, automotive and other industries have gradually become the actual price. Despite the high voices in the industry, there are few implementers in the home industry that started late. The situation where the price difference and the transaction price drop are large is still widespread. There are people in the home appliance industry, and the home industry wants to achieve a unified price, not only requires the full cooperation of the business, but also the strong implementation of the home store, the development of relevant rules and regulations.
Industry comparison: home appliances are quite home, people are anxious
In March this year, following the notice issued by the National Development and Reform Commission, Suning, Gome and other large-scale chain appliance stores have announced that they will jointly implement the “clear-price†sales of the upstream chain stores in the country. Accept consumer bargaining.
Recently, the reporter turned around in several appliance stores, and found that all businesses basically adhered to the rules of clear price. Although there are individual merchants who can bargain, the bargaining space is very small, and can only float around 100 yuan. Many sales people have said that the lowest price of the product is the price on the label. If you want to get a lower price, basically It is necessary to rely on the "old-for-new" policy of home appliances.
In the Lion City of Zhujiang Road, the reporter also saw the price inquiry system. The system clearly marked the price index of Beijing Zhongguancun on the same day. The price of each product of each merchant is clearly marked on the system, even accurate. The price of a U disk, consumers only need to move the mouse, you can refer to the price of Beijing to shop around.
In the home industry, there are few implementers who have a clear price. Although in recent years, a few home furnishing companies have implemented the actual price, but the cabinets, lamps, ceramics, sanitary ware and other home improvement building materials are still "inactive". Some lighting products have a particularly high price, and the price is more than ten or 200,000. The actual transaction price is only one tenth.
Inter-bank support: home store attitude should be "tough"
Why is the home appliance industry able to achieve a clear price, but the home industry has not been moving? A person in charge of the appliance store who did not want to be named told the reporter that they are based on reasonable profits, and then refer to the price of similar products on the market, and regularly adjust the price tag of the product, the price of the same brand and model. No higher than the same city. "Because we have been very successful in implementing the actual price, many of our peers have come to find out how to operate. Some of the peers attribute the crux to the consumers, and believe that consumers like to chase the price, so it can not be implemented. In fact, in the end, it is the management of the enterprise itself. Institutional problems, before we implemented the clear price, we did a lot of meticulous research and preparation work, and the light rules and regulations system has compiled a thick book, and now the management difficulty has increased a lot."
"The situation of the home industry is similar to that of the home appliance industry. It is mainly based on rental stores. If the home industry wants to implement a unified price, it will not only require the cooperation of the merchants, but also the store itself. The home store must learn from the appliance stores. Their own 'rules of the game', mandatory for merchants to receive a unified cash register, the implementation of the price of the code. But this process is very difficult, if not done well, it will be counterproductive." An industry insider pointed out that the home industry businesses rely more on the store Survival, but the store has implemented "putting sheep management" for the merchants, and it is also a blind eye to the pricing of the merchants. He believes that the experience of IKEA, B&Q, and home music stores is worthy of reference from other stores. The store should come up with its own tough attitude. "Develop your own rules and regulations at the beginning of the store." Just out of the game, in order to ensure that the actual price of the code is really implemented.
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