Interview: He Xuanzhen, Chairman of Dafuhao Furniture Co., Ltd.

Moderator: As a professional authority in the furniture industry, how do you view the development of the entire furniture industry in China and the development trend of panel furniture ?

He Xunzheng: The history of the development of Chinese panel furniture is still relatively short. From the 1980s to the present, it has only been more than 20 years. However, China's panel furniture still has a high position in the world. At present, China's panel furniture is developing in depth. From the previous pure hand workshop style to the current industrial production. For example, the previous factory equipment investment is relatively small, and the scale is relatively small. Now many companies have invested heavily in advanced equipment to improve production quality and production speed, and have reached the international advanced level. Through the production of machines, the per capita output is greatly improved and the quality is guaranteed. Therefore, such development is conducive to reducing the cost of panel furniture production, while also greatly improving production efficiency and product quality. As far as this development is concerned, it is also very beneficial for the people. After the cost is reduced, the relative product price is also lower than before. For example, the previous 5 sets of bedrooms used to be 1 set of more than 10,000 yuan, but now it is as cheap as 2,000 yuan.


Moderator: Please tell us how the "Big Rich" works successfully? How to highlight the brand advantage?

He Xunzheng: Dafuhao Furniture Co., Ltd. has a history of 15 years since its establishment in 1993, and has always attached great importance to the development and promotion of the brand. “Da Fuhao”, as one of the four famous brand products of Chinese panel furniture, has also been recognized and loved by consumers. At the same time, as a national inspection-free product, Dafuhao also pays great attention to the environmental protection of furniture, and all standards have reached European standards. Only in terms of quality can we better highlight the brand advantage.


Moderator: “Da Fuhao” is currently expanding the Shanghai market, and has opened a flagship store in Jianlong. Please talk about this cooperation.

He Xunzheng: Yes, Jianlong has many advantages, and it attracts us in terms of overall scale and operating costs. As a home building materials store with 150,000 square meters, it is indeed a big platform, so the big rich choose to build a 800 square-square flagship store in the construction of the dragon is also optimistic about the shallowness of the construction of the dragon, in the long run, between the two sides Cooperation is definitely long-term, and it will be very harmonious and enjoyable, and reach the goal of double profit.

For more information, please stay tuned to http:// Xianghe Furniture City official website

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