Shenyang: The Post-Holiday Fitness Rush – March 13, 2015
As the old saying goes, "Every holiday adds three pounds." Have you fallen into that trap after the Spring Festival?
Recently, gyms and sports stores in Shenyang have seen a surge in customers, all with one goal: to lose weight. During a recent visit, reporters noticed that savvy merchants are capitalizing on the post-holiday fitness frenzy by offering attractive deals and promotions.
However, industry professionals remind people that while it's natural to want to shed the extra pounds, it's best to do so under the guidance of certified trainers.
Lunchtime at the Gym
After the Spring Festival, many people found themselves five pounds lighter—only to realize their clothes no longer fit. Liu Haitao, a regular at a local gym, joked with reporters that he had lost some weight, but not enough to make his old pants comfortable.
Reporters observed that many people are suffering from post-holiday syndrome, including weight gain, low energy, and sleep issues. To combat this, more individuals are turning to fitness as a way to reset their routines. In several gyms across Shenyang, lunch breaks are now packed with young office workers taking time off to work out. Some even opt for leisure activities like table tennis or billiards.
Increased Sales of Fitness Equipment
It’s not just gyms that are seeing a boost—sales of fitness equipment have skyrocketed. In shopping malls and supermarkets, treadmills, dumbbells, and spinning bikes are on display, with prices ranging from tens to thousands of yuan.
Zhao, a customer shopping for a treadmill, said her whole family gained weight during the holidays. Since they couldn’t find time to go to the gym, she decided to buy a treadmill for home use. A store manager confirmed that sales of fitness equipment have increased significantly since the New Year, with items like badminton rackets selling two to three times more than before.
Online sales have also seen a sharp rise. One online retailer mentioned that treadmills sold over ten units in just a few days.
Gyms Launch Promotions
With the growing interest in fitness, many gyms are offering special deals. From 2.9-yuan trial sessions to discounted quarterly memberships and personal training packages, the promotions are coming fast and furious.
A gym in Huanggu District is offering a three-month membership for 949 yuan instead of the original 1400, plus three personal training sessions. According to the gym manager, the majority of new members are young people, with spinning classes and yoga being the most popular.
As demand increases, so does the need for personal trainers. Industry insiders say top coaches can charge up to 200 yuan per hour, but the return on investment is worth it. A trainer at one gym noted that many people try to lose weight through dieting or excessive exercise, but some methods aren't safe. He warned that over-exercising after a strict diet could lead to fainting or other health issues. Therefore, professional guidance is strongly recommended.
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