Sports and leisure products business growth obvious date: 2015-03-13 09:32
According to the data of the NPD Group, a well-known market research company, sales of the US’s overall apparel, footwear, and other accessories rose by 1% in 2014, with the main growth in sportswear, athletic performance shoes, and backpacks.
Last year, US consumers spent a total of US$ 323 billion on apparel, footwear, and other accessories. The sales of sports and lifestyle brands increased by 2 billion U.S. dollars.
Casual brands and sports and casual brands have been released for life. Marshal Cohen, chief industry analyst at the NPD Group, said that this is far from being a trend. It has now become a lifestyle that suits all ages and does not accompany it. Time passes.
Sports shoes business is still strong
In 2014, the sales of American sports shoes increased at a median single digit, once again setting a record. However, the performance of each category is different, and the basic business is still strong. As long as the sports shoes business is still strong, the sports and leisure business will also grow, because it is the perfect match.
Sportswear performed very well in 2014
As in the sports footwear business, sales of sportswear business in 2014 also showed a median single-digit growth, again breaking the record. The main growth points of sportswear are long-sleeved jerseys and sports trousers. It can be predicted that these two categories will still perform well in 2015.
Millennial Multifunctional
Millennials are more frugal, but not necessarily stingy. Their shopping strategy is based on multiple product-based multi-functional models. Therefore, if a piece of clothing has multiple uses, it will have an advantage in the millennial purchasing decision. Sports and leisure clothing just meet their requirements.
Casual wear
The dress code in the workplace has become more and more casual. Dressing requirements that are acceptable on formal occasions have also become more relaxed. As Americans become more casual in their dress, sports and leisure will continue to grow.
Work and entertainment are applicable
Therefore, as more and more multifunctional garments are produced, and the workplace is more casual, the sports and leisure series will still be the perfect choice. This type of clothing can be worn for work or for entertainment. Why not?
Is the next one a franchise clothing?
Consumer interest in professional sports and college sports has never been so strong. It is time for sports franchise clothing to return as streetwear.
With the market performance and development prospects of sportswear and sports shoes getting better and better, people can not help wondering: When will sports franchise clothing come back?
No national retailer
One problem with the sportswear industry is that there is no national retailer to push this trend forward. This trend is very real, so department stores will not dominate. And those sports brand stores in large shopping malls do not have enough space to correctly treat sportswear. Hypermarket sports retailers failed to effectively convey the concept of lifestyle. In a word, there is no national sportswear retailer to promote this trend.
New brands are added
At the latest fashion apparel trade show, the yoga apparel brand reportedly increased by 50% from the previous time. Many of these brands simply do not have the experience to manufacture and sell functional clothing. In addition, the corresponding retailer does not have relevant experience. Many of these brands will fail, and under the blending of these brands, their market environment will become turbid. Of course, big brands that have been established for many years should not be affected and will continue to prosper.
It can be predicted that sports and leisure products will have a good development trend in 2015.
According to the data of the NPD Group, a well-known market research company, sales of the US’s overall apparel, footwear, and other accessories rose by 1% in 2014, with the main growth in sportswear, athletic performance shoes, and backpacks.
Last year, US consumers spent a total of US$ 323 billion on apparel, footwear, and other accessories. The sales of sports and lifestyle brands increased by 2 billion U.S. dollars.
Casual brands and sports and casual brands have been released for life. Marshal Cohen, chief industry analyst at the NPD Group, said that this is far from being a trend. It has now become a lifestyle that suits all ages and does not accompany it. Time passes.
Sports shoes business is still strong
In 2014, the sales of American sports shoes increased at a median single digit, once again setting a record. However, the performance of each category is different, and the basic business is still strong. As long as the sports shoes business is still strong, the sports and leisure business will also grow, because it is the perfect match.
Sportswear performed very well in 2014
As in the sports footwear business, sales of sportswear business in 2014 also showed a median single-digit growth, again breaking the record. The main growth points of sportswear are long-sleeved jerseys and sports trousers. It can be predicted that these two categories will still perform well in 2015.
Millennial Multifunctional
Millennials are more frugal, but not necessarily stingy. Their shopping strategy is based on multiple product-based multi-functional models. Therefore, if a piece of clothing has multiple uses, it will have an advantage in the millennial purchasing decision. Sports and leisure clothing just meet their requirements.
Casual wear
The dress code in the workplace has become more and more casual. Dressing requirements that are acceptable on formal occasions have also become more relaxed. As Americans become more casual in their dress, sports and leisure will continue to grow.
Work and entertainment are applicable
Therefore, as more and more multifunctional garments are produced, and the workplace is more casual, the sports and leisure series will still be the perfect choice. This type of clothing can be worn for work or for entertainment. Why not?
Is the next one a franchise clothing?
Consumer interest in professional sports and college sports has never been so strong. It is time for sports franchise clothing to return as streetwear.
With the market performance and development prospects of sportswear and sports shoes getting better and better, people can not help wondering: When will sports franchise clothing come back?
No national retailer
One problem with the sportswear industry is that there is no national retailer to push this trend forward. This trend is very real, so department stores will not dominate. And those sports brand stores in large shopping malls do not have enough space to correctly treat sportswear. Hypermarket sports retailers failed to effectively convey the concept of lifestyle. In a word, there is no national sportswear retailer to promote this trend.
New brands are added
At the latest fashion apparel trade show, the yoga apparel brand reportedly increased by 50% from the previous time. Many of these brands simply do not have the experience to manufacture and sell functional clothing. In addition, the corresponding retailer does not have relevant experience. Many of these brands will fail, and under the blending of these brands, their market environment will become turbid. Of course, big brands that have been established for many years should not be affected and will continue to prosper.
It can be predicted that sports and leisure products will have a good development trend in 2015.
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