After entering April, the ceramic sanitary ware exhibition will be staged in succession. Judging from the current information, ceramic sanitary ware enterprises attach great importance to this year's exhibitions, especially the well-known exhibitions in China , such as Canton Fair , Guangzhou Ceramics Exhibition and Shanghai Sanitary Ware Exhibition . Because of this year's market, in the downturn of the domestic market, the export situation in the international market is grim, and the production costs of ceramic sanitary ware enterprises continue to rise, all ceramic sanitary ware enterprises feel the "cold". With the platform of the exhibition, expanding marketing, enhancing brand awareness, coping with crisis and challenges, it has become the joint action of many ceramic sanitary ware enterprises.
Xianghe Furniture City official website recommended search reading: Guangzhou Ceramics Exhibition Shanghai Bathroom Exhibition
　
Ceramic sanitary ware enterprises have a high degree of enthusiasm. At the Frankfurt Bathroom Exhibition held in Beijing not long ago, Frankang, Huida, Zhongyu, GROHE and other first-line ceramic sanitary ware brands have appeared, and Huida Sanitary Ware has exhibited at the Beijing HVAC Sanitary Ware Exhibition. The 111th Canton Fair, the 19th Foshan Ceramics Fair, and the Guangzhou Ceramics Fair in May, both in the exhibition itself and in the ceramic sanitary wares exhibited, have been planned for a long time, and they have been attacked more seriously. It has high hopes.
Up to now, the export mode of China's ceramic sanitary ware industry is still based on the volume of OEM. This is the consistent mode and weakness of the ceramic sanitary ware industry for many years, and the domestic production capacity is huge. Whether it is ceramic tiles or sanitary products, it has accounted for half of the world. It is very necessary for the international market to digest domestic production capacity, not only forming domestic ceramics. The excessive dependence of the sanitary industry on the international market has exposed the pressure of the domestic ceramic sanitary ware industry to transform and upgrade its export model. However, some foreign trade-type ceramic sanitary ware enterprises have turned to domestic sales in the face of the sluggish international market, which has intensified the competition in the domestic market. This is another incentive for the exhibition.
Ceramic sanitary ware enterprises use the exhibition to enhance the image of the company and brand, expand market sales and expand new customers. For example, at the Frankfurt exhibition in Beijing, there are bathroom brands that say, on the one hand, to promote and promote brands, and on the other hand, to stabilize sales channels. In fact, through the enthusiasm of ceramic sanitary ware enterprises this year, the gap behind the ceramic sanitary ware industry has become increasingly prominent, and the pressure of transformation and upgrading has become increasingly obvious and enhanced. On the one hand, it is the transformation of the export model. This is one of the primary tasks of the ceramic sanitary ware industry. It relies on the rapid development of low cost and the export mode of “selling the countryâ€. The loss of demographic dividend, high production cost, energy saving and emission reduction, and production and operation In the case of increasing pressure, it has reached the point where the mountains are running out of water. The way out is to focus on product quality, service, original design and R&D innovation, to improve product quality and added value, thereby improving development quality and economic benefits; second, to promote independent brand building, on the basis of the previous outlet, Strongly promote the popularity, reputation and influence of independent brands in the international market, and get rid of the embarrassing situation in which the Chinese ceramic sanitary ware industry has no brand in the international market.
In the current "internal and diplomatic difficulties" of the ceramic sanitary ware industry, the pressure is obvious to all. The so-called crisis and opportunity coexist, hope and challenge are at the same time. Foreign exchange rate changes, anti-dumping, slowdown in international market demand, difficulties in increasing insecurity, instability, and uncertainties, and the intensification of pressures such as internal costs, energy conservation and emission reduction, property market downturn, energy, resources, manpower, and market competition Therefore, the ceramic sanitary ware industry needs to be transformed, the pressure is huge, and the process is long. However, the development of Tao Weiye has not stopped for a moment, and the goal of "the world's ceramic powerhouse" has not slowed down for a moment.
Under the unfavorable situation that exports are blocked and the market is sluggish, ceramic sanitary ware enterprises pay more attention to the role of the platform, especially at home and abroad. One debuted its own brand and expanded its influence and popularity in domestic and foreign markets. Second, it took the opportunity to launch new technologies, new products, new equipment and new processes, find new customers and markets, and expand international emerging markets. This is actually ceramics. The reason why sanitary companies are keen on the exhibition. The important point is that ceramic sanitary ware enterprises promote the transformation and upgrading with innovation and independent brand construction as the main content, not only the transformation of products and industries, but also the development mode and export mode.
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