The current housing furniture plan or push "micro furniture" popular



Give "micro-furniture" a small but good quality ---

“Big and not” is a common language for describing residential design and product design, and it is not too much for most furniture products. How can we start from the reality of life and tap out the furniture products that adapt to the compact living space, making the furniture and living environment "small and meaningful"? For the targeted furniture design of the affordable housing, it may be able to make a "micro-furniture" that people generally need.




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Will not let the "protection room furniture plan" become a disguised promotion

Whether the furniture of the security room really has its special design content, whether it can really benefit the owners of the protection house, or a round of disguised furniture promotion, these questions are raised by Red Star when the plan is proposed. In this regard, Hongwei Meikailong Jinghu and the general manager of the Southwest Region Wang Wei said that the upsurge in the market sales is indeed the hope of the store and the brand, but the affordable housing furniture program will never be reduced to simple furniture promotions. Wang Wei said that from the study of the basic types of nine types of affordable housing, to the development of furniture design task books, to Red Star to buy out products to control the price, in this series of processes, furniture brands are exploring new designs, combined adaptive products It took a lot of work. In the past, furniture brands were designed to close the door. It was precisely because of the targeted requirements that they had the opportunity to conduct research on consumer demand. Therefore, in addition to providing benefits, the affordable housing program is a means to make furniture design more practical, practical and meet the needs of the new consumer groups.

Consumers need "small and quality" furniture

For the consumer groups, the furniture products with sufficient specificity have not been “born”. On the professional issue of "special supply" furniture, Chen Xiaotai, general manager of the top 100 furniture, was quite cautious. At a time when labor and raw material costs are rising, it is not easy to achieve "small but fine" and "good quality and cheap". To this end, the top 100 specially set up a design team to use "small home furniture design" as a topic, from the "small" focus, to introduce a new type of panel furniture with small size, full function and design sense, according to the theme and personality classification, hope Can meet people's needs for "small and quality." However, Chen Xiaotai also bluntly said that the process of developing more professional "small home furniture" is difficult and long. Now the brand is not mature in the control of design, production and cost. Please give consumers some time. Once the top 100 researches this set of things, it will bring you more "family-oriented" products for a long time.


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