The exclusive demand is not clear, the elderly cake market "cake" is difficult to swallow

On the occasion of the Double Ninth Festival, this is a good time for children to express their filial piety to their elderly parents. However, many netizens have complained to reporters recently that they have chosen a piece of furniture designed for the elderly to make them feel very headaches, and the Double Ninth Festival is also worried. Miss Liu told the reporter: "Mother's legs and feet are inconvenient. I originally wanted to borrow the Double Ninth Festival to buy a set of bedclothes for the mother who is about to enter the 60-year-old birthday. After walking a few laps in the big furniture store, I did not find any specific for the elderly. The design of the bed, the plan for the mother to choose the bed is also lost. For this reason, the reporter on the eve of the Chung Yeung Festival visited the Shenzhen furniture market and visited the aged furniture market.

Status quo: old-age consumer appeal is high

Relevant information shows that at present, the annual pension, reemployment income, and family and friends' financial support for the elderly in China can reach 30 to 400 billion yuan. It is expected that the potential market purchasing power of the elderly will reach 1.40 billion by 2025 and 2050. Yuan and 500 billion yuan. It is estimated that by the middle of this century, one out of every three people in China will be an elderly person. The trend of China's aging population is becoming more and more obvious. The base of the elderly population is increasing, and the demand for old-age products is also growing.

On the eve of the Double Ninth Festival, Sina Home's joint reference news Beijing reference made a network survey on the elderly home market survey. One of the surveys, "Do you think you need to design a home product for the elderly? For example, beds, sofas, bathrooms, lamps, etc.", 100% of netizens said they needed it. In another survey on whether the home store should set up an area for elderly home products, 90.9% of the netizens chose it. It can be seen that consumer demand for aged homes, including elderly furniture, is high.

Last weekend, the reporter visited the Longhua Store in Wanzhongcheng Home Plaza. During the visit, no furniture specially designed for the elderly was found. In the store bed area, the sales staff of Bailan mattress told the reporter: "If you want to choose the right bed for the elderly, you need to choose a wooden bed with a hard material, a soft bed such as a spring bed is not suitable for the elderly." She also It is said that there are no beds on the market specifically designed for the elderly. Subsequently, the reporter went to the Haima Laisi mattress sales area, the sales staff introduced a new V8 series mattress that is more suitable for the elderly. However, when the reporter asked if it was specifically designed for the elderly and had a functional design for the elderly, the salesperson said that it was not specifically designed for the elderly.

In the mahogany furniture area, the reporter did not find old-age furniture. Some salesmen said that the classical style of mahogany furniture is more popular among the elderly, but the furniture designed specifically for the elderly is still in a blank state on the market. Through the investigation, the reporter found that although the demand for old-age consumption is high, but the old-fashioned furniture is rarely seen in the market.

Industry analysis

Complex production of production processes is slower

In the case that children's furniture is getting more and more attention, there are few enterprises in the elderly. Chen Li, executive editor of "Shenzhen Furniture" magazine, said that the aged furniture is generally biased towards solid wood, and the design of the furniture is more complicated and the production process is longer. From design to proofing, from proofing to production, the entire process typically takes at least three months. If it is a furniture designed for the elderly, on the one hand, the production process will be very complicated, on the other hand, the elderly furniture for the elderly will not be used for a long time, and it is not economical for the consumer.

At the same time, the person in charge of the relevant company said that the development of any targeted new products needs to be adjusted on the production and management systems. The old market has yet to be developed, and the investment in furniture designed for the elderly is slower than that for children's furniture. Generally, products will not be developed rashly.

The exclusive demand is not clear, the elderly furniture market is difficult to develop.

Chen Li told reporters: "The reason why elderly furniture is rare in the market is that the biggest reason for the elderly is not clear." Chen Li cited an example. The elderly mobile phone appeared on the market because the elderly have a clear demand for mobile phones. . Many merchants consider the vision, hearing, and the flexibility of the fingers and the particularity of the consumer concept. They are simple, durable, easy to operate, and have a lot of ringtones. The number displayed on the screen is large, and the price is about a few hundred dollars. Mobile phone. In the furniture industry, the exclusive needs of the elderly are not much different from those of adults. Generally, they are only differentiated in terms of comfort and safety.

Hu Hai, deputy director of Jane Eyre Home Planning Center, said in an interview that “the market for aged furniture is more difficult to develop, and the furniture that may be designed specifically for people with disabilities will have a broader market prospect.” Removal of safety and comfort considerations Older furniture should be more functional in terms of functionality. Hu Hai said that the elderly market is a big "cake", but in terms of the furniture industry, it is still difficult to swallow.

Designer

It is recommended to choose wood furniture, aged furniture design should reflect the details

Liang Zhiping, the head of Shenzhen Shuimu Space Design Co., Ltd. and director of the Shenzhen Interior Designers Association, believes that when choosing furniture, the elderly should consider the structurally stable and warm materials of furniture. It is recommended to choose wood furniture.

At the same time, Liang Zhiping also told reporters: "If you want to design old furniture, the designer should reduce the sharp corners and corners of the furniture in the design of the furniture; in the height of the handrail, design the height suitable for the support of the old man standing up; cushion Cotton or leather cushions are used; the feet of the chair are padded to prevent slipping." In design, the designer should consider the details for the elderly and reflect the care for the elderly.