Responding to market changes, the overall home development can not be underestimated. The home industry has experienced more than ten years of development and integration, and has begun to enter the stage of fierce competition. In the early stage of industry competition, many people described it as sitting on the "fast iron" in the rapid progress. In the past two years, with the fierce competition and the change in market demand, more and more enterprises have begun to adjust their positioning and change their direction. The “whole home†has become a popular mode. The whole wardrobe, the whole furniture, the whole bathroom... I feel that the enterprises related to home building materials all hang the "whole" in the mouth, and the whole home has become a trend of the industry and even the future development direction.
In fact, the overall appearance of the home in the country is not long, in fact, the prevalence is the last two or three years. It solves the problem of harmonizing and unifying the overall style of home decoration for consumers, and reduces the trouble for consumers to choose different products for style matching. Therefore, with the development of the industry and the diversified needs of the market, as well as the continuous deepening of global cultural exchanges, people's pursuit of life philosophy and quality has undergone significant changes. The overall home has opened up a new vision and ideas for people's home life.
"One-stop" shopping demand calls for a more mature home. Although the local overall home is still in its infancy, there is no successful model to learn from or refer to. However, the "one-stop" convenient mode provided by the overall home is difficult to make. Consumers stop following and following.
According to a survey, a guaranteed one-stop home store has become the first choice for local consumers to purchase products. The “stay-in-place†home improvement package launched by the home improvement industry has also been well received by consumers. “Fast, efficient and money-saving consumption methods have become the demand of more and more home consumers.†Dong Yi Risheng, general manager of Xi’an, believes that “the urban white-collar life is very fast, so they are buying fast-moving products. Still on the purchase of durable goods, it reflects the need for fast, efficient and economical. On this basis, people's demand for the overall home is more full, whether it is required to have a rich product line or require the home space to have The complete supporting facilities, whether visual or comfortable, have different requirements. In general, it forces the overall home to develop in a more mature direction.
The market still has a huge share of the production enterprises to enter the overall home from the market demand and market capacity, the overall home industry, is a sunrise industry with huge market potential and rapid growth, who can seize the opportunity, who can seize more Market. According to a market survey, the overall household ownership rate in urban households in China is only 6.8%, which is far lower than the average of 72% in developed countries. At the first China Decoration Industry Development High-Level Forum and International Fashion Trends Conference held in Beijing last year, relevant experts predicted that in the next five years, China will have a market capacity of 29 million sets of overall homes, with an average of 5.8 million sets per year. The overall home market will have a “blowout†phenomenon in the next three to five years. Such a large market capacity also makes enterprises eager for the overall home.
Building materials companies have stepped up their efforts to enter the overall home program. Since the beginning of last year, I have been involved in the field of ceramic tiles. In just over a year, the big-name brand of Wrigley launched the tile products and created four style series. The products are very complete. From the initial preparation of ceramic sanitary ware, to bathtubs, bath rooms, bathroom cabinets and faucets, Faenza has gradually expanded the connotation of space facilities. And Ruijia flooring has also adjusted its focus after adding new wardrobes and other new products. From the perspective of the industry, home furnishing enterprises are constantly extending the industrial chain. This is a manifestation of the demand for enterprises to become stronger and bigger. However, whether it is possible to create a new path and achieve success depends on who can grasp the market. , creating new growth points.
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