Why is mahogany furniture like this?
Shenyang mahogany furniture market supply or new peak
The profound cultural heritage and collection value of mahogany furniture have made consumers pay more attention to them in recent years.
Recently, some mahogany furniture brands have opened large-scale stores in Shencheng's major home stores, and a home store in Shenyang has even created a 5,000-square-meter mahogany sales area. The entry of the brand may mean that the supply of Shenyang mahogany market has entered a new peak in history.
So what is the reason for the mahogany furniture to usher in a new climax?
Reason 1
Sales area has expanded rapidly
For a long time, Shenyang's mahogany brands have been scattered in Huaiyuanmen, Jiulu Furniture Market, various home shopping malls and brand independent stores around the mall.
The number of intrinsic brands is relatively stable, and the addition of new members has pushed up the sales area and perhaps reached the highest value of Shenyang's rosewood supply.
According to the reporter's investigation, the average sales of mahogany furniture in the home stores where the mahogany furniture has been sold in the special area is over 2,000 square meters. The mahogany brand located on the 4th floor of Shengyuan Land, the sales area of ​​5,000 square meters has become the main force to boost the peak supply. At the same time, with the arrival of the redwood brand in the newly opened Hongxing Meikailong Minnan Mall, the overall market supply has been raised more or less.
According to Zhang Jingcheng, general manager of Shengyuan Land Shenyang Store, “The large-scale sales area of ​​mahogany is unique in Shenyang, even in the Northeast, which is of great significance to the future of the redwood market in Shenyang.â€
Reason 2
Redwood has a collectible value
On the one hand, the mahogany brand is targeting the Shenyang market. On the other hand, local home shopping malls are also widely recruited to actively introduce the mahogany brand. What is the reason for the judgment of the two sides on the market?
The site of the site of Yongji Hongmu in Shenyang, the company's responsible person is also a careful decision after market research. According to Wang Aiying, manager of Yongji Hongmu Company, “the popularity of mahogany products and mahogany culture in the north is worse than that in the south, but the spending power of people in Shenyang and even the northeast is unquestionable. Their consumption potential is huge, and Shenyang is the core of the Northeast. The city, its radiation-driven ability, etc. are all optimistic about us."
The enthusiasm of the brand also needs to be cultivated in the mature local market. The general manager of the home world plaza, Liu Ru, has deep feelings: “Shenyang’s rosewood consumer market has a certain foundation. The introduction of the mahogany brand is beneficial to both the mall and the brand. On the one hand, home shopping malls help to cultivate the mahogany brand and consumer groups; on the other hand, mature home shopping malls are also conducive to consumers to concentrate on choice and rest assured to buy." With the mahogany brand and a solid leader of the leading home shopping mall development department Ren Yi It is also considered: "Redwood, as a traditional ancestral thing, has a certain collection attribute. It is convenient for consumers who like traditional culture and have tastes to invest in this scarce resource. Market sales are also stabilized by these redwood fans. There is rise."
Reason 3
Redwood products have great value-added potential
Redwood products with certain investment collection properties are naturally affected by the law of value. For the future value of mahogany, the industry believes that the trend is positive.
Affected by factors such as policy adjustments, overall economic conditions, and the timber market, there has been price volatility in the mahogany market. In this regard, Zheng Jia, general manager of Shuntai Redwood, said: “The wood used in mahogany furniture is one less, and the regeneration rate is slow. The scarcity of this resource naturally determines the value of mahogany furniture. In terms of value-added, in the long run, mahogany products have certain advantages. Moreover, in recent years, the value-added rate of mahogany furniture averages around 20%.†Shao Hua, general manager of Liaoning Branch, told reporters that the current mahogany Furniture has been recognized by many consumers, not only because of the environmental protection of mahogany furniture itself, but also the added value of mahogany furniture products itself is an important factor for consumers to favor.
Wang Aiying said: "The 3 year original price repurchase is our commitment. If consumers don't like it, we can recycle it at the original price. And the value of mahogany's value preservation, consumers can naturally rest assured. Therefore, I think the future market of mahogany furniture still has Broad space."
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