Why watch brand ambassador more and more young?

These two years seems to watch a lot of watch brands are targeting the endorsement of small fleshy, such as Tiger Accor have Li Yifeng, Bulgari Wu Yifan, Cartier Lu Han, Chaumet Zhang Yixing ... ... rankings in no particular order. Many people worry that young people lack of social experience, cultural precipitation is not enough, can not set off the temperament of the watch itself, most of the endorsements of the European and American markets are supermodel, Oscar winner and other mature groups in the world have a wide range of influence International Celebrities; why did you catch a lot of small fresh meat in China? The main purpose of any brand or profit, so the choice of spokespersons in the sales area as long as there is sufficient influence, it is the best choice, the taste of consumers will directly play a leading role in the choice of brand. We must admit that nowadays many 90s star influence even more than the number of experienced artists several times, 80,90,00 followed by elders spending concepts and preferences greater access, but also the pursuit of highlighting the personality, but also very easy to impulse consumption. There are Yan value, strength, there are many fans, Bulgari Why decisively sign Wu Yifan earlier this year, it is not surprising. (Him, as an example): Data show that fans in the "Wu Yifan as Bulgari spokesman for China," the advent of the first reading of the topic Biao reached 250 million, the number of discussions was 395,000. Remember Wang Junkai on the 15th birthday on the day microblogging fans to thank the forwarding volume directly create the Guinness Book of World News ...... The impact of fresh meat is really scary. The topic back to the endorsement of this matter, although they are still young, but can attract a large number of amazing number of fans believe it is not simply rely on Yan value, or so many Red Net monopoly has long been major brand endorsement. Fresh meat than predecessors and fans interact more frequently, the way is more flexible, their fans also grow with the age of the main productive forces close to society, presumably the major brand ambassador will become increasingly younger, Fans groups are getting bigger and bigger, writing things also need to be more and more careful. This article is reprinted from the watch era, if you have any questions, please send an email to wbsj@wbiao.cn to contact us.