Compared with the “slimming†success of moon cake packaging, the improvement of wine packaging still requires a lot of hard work. As an important part of Chinese culture, wine has become a bottle of wine from the previous bulk wines as people’s living standards have improved. From ceramic bottles, glass bottles to crystal bottles, packaging from cartons to wooden boxes and plexiglass boxes, the packaging of alcoholic beverages has been refurbished year after year.
However, the upgrade of packaging also brings high prices. In the Guangjie Tobacco and Wine Store on the East Street of Baizhifang in Xuanwu District, the reporter saw an exquisite gift box with the words of God's will and gratitude. There is a glass of wine and two bottles of white wine in the gift box. The price is 320 yuan.
Sales staff, this is the price of promotion, the original price to 480 yuan. Can ask the price of liquor itself, the owner said the ex-factory price is only 70 yuan -80 yuan, because the beautiful gift box can be sold for 300 yuan -400 yuan.The same problem also appeared in Maliandao Supermarket. Most of the supermarkets are just plain wine and the price is moderate. Just below the shelf of alcoholic beverages, the reporter discovered a number of wine gift boxes, one of which was a wine gift box. Only one bottle of alcoholic liquor was used. Most of the space in the box was occupied by two exquisite glasses and saucers, according to the supermarket. The staff introduced that such a gift box worth more than 400 yuan, but in fact the price of wine itself is less than 200 yuan.
In some high-end shopping malls, such problems become more prominent. The wines sold in Scitech Shopping Center belong to medium and high prices, most of which are packed in wooden boxes and lined with luxurious yellow satin. The bottles are mostly glass or crystal, and the bottle shape is more colorful—chimes, crowns, and animals. and many more. In addition to maintaining a luxurious, extravagant style, the transparent, Western-style design is a tool to attract the attention of consumers. One of the gift boxes in the blue and white porcelain bottles, jug, glass, full of elegant and extravagant, especially eye-catching, the price has reached a few thousand dollars. "So beautiful gift box, why do you not buy, but to buy the same price of Mao Jiantai?" Mr. Xu is to buy alcohol products to do the gifts told reporters, "gift gifts do not buy those good-looking but not affordable wine, simple clothing But not simple, good taste is still a good wine.†The reporter also saw supermarkets in major shopping malls, luxury packaging of wine is rarely asked, and those with good reputation, good quality, moderately priced wine became the first choice for people.
There is still a problem in the packaging of alcoholic beverages. Because gift wines carry a gifting function, appropriate attention to beauty and grades are understandable, but not only in packaging, but also in quality, product quality is the most important.
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