Recently, the author visited a world home store. Compared with the high-end modern home stores headed by Red Star Macalline and Real Home, One World Home is clearly a low-end traditional store, and it cannot be used in store decoration, store size, brand size and supporting facilities. The world is quite beautiful. However, a world home store has retained its place of survival in such unfavorable and unfavorable factors. The biggest secret of this is the "price advantage." In this world, high and low are always mutual. Dependent, running "big", "high" is bright and glamorous, but the low-end market is still adapting to the trend of historical development, perhaps only when the gap between rich and poor is no longer disparity, luxury in China's land Commercial buildings will be stacked on top of each other.
Walking in a world home store, you will see crowded goods, open storefronts, miscellaneous products, no trace of beauty; you will hear staff clerk sitting and chatting together; you will smell pungent Decoration taste. You can't compare it with modern high-end stores.
What impressed me most in the store is that there is no seat on the four floors of the whole store where consumers can rest. Many “storefronts†are next to the elevator. The pure openness without cover and walls will make you messy. feel. In the decoration and layout of the store, it is easy for you to think of the impression of the home wholesale market. However, on the same day, the author found that the operation of a world home store is in good condition. This is a choice and a kind of positioning.
Traditional stores do not need to advertise, do not need internet marketing, do not need public relations, do not need fancy decorations, do not need big brands to settle in, remove this kind of species, it has only the magic weapon to win, that is the "price" advantage. This year, many famous people in the industry have claimed that the price war is outdated, and it is very low-level and difficult to go. If you want to create and maintain a brand, you must abandon the price war, improve the quality and service, and make a long-term solution for the company. development of. The author personally believes that if the Chinese economy can maintain a stable development every year, and people's living standards continue to improve, and the concept of consumption becomes more mature, then brand warfare is a matter of time, and it is better to let foreign brands dominate the world and seize the right to speak. Letting China's powerful enterprises stand on their own feet and create their own brands, such a business will be full of vitality. However, the current reality is that the gap between the rich and the poor in China can still be described by the difference between the world, and the "dumbbell" shape in the social structure is still difficult to be replaced by the "olive" shape, so the traditional market that wins by price will continue. And it has been there for a long time.
This year, in the Shencheng home market, modern high-end stores have frequently launched and emerged. Some small traditional stores seem to have smaller and smaller living spaces, and no one cares, but they maintain their self by virtue of price advantage and word of mouth. Survival and independence, the traditional store model does not know how long it can run, how far it is, but one thing is certain, that is, "there is a market for demand."
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