An Analysis of Export Commodity Packaging Design and World Folk Culture

1 Introduction

Thesis topic notes:

Export product packaging design: Labor products produced for exchange in the country or in the region. Before the formal design of the product packaging, according to the specific requirements of the product characteristics, according to a certain technical method, separate packaging methods are formulated to draw the drawings and the packaging operations such as paper boxes and bottles.

The world: 1. The sum of all things in the natural world and human society (the world is big, no wonder); 2. The universe (Daqian world); 3. All places on earth (worldwide, traveling the world); 4. The social situation, The atmosphere; 5, the field, a range of people's activities.

Folklore: Folk custom culture: The sum of material wealth and spiritual wealth created by human beings in the process of social and historical development, especially spiritual wealth, such as literature, art, education, and science.
World Folk Culture: The concrete expression of folk customs and habits in the world and the sum of material wealth and spiritual wealth created by the people in the course of social and historical development in literature, art, education, and science.

In summary, the study of export goods packaging design and world folk culture is like exploring the world. It is a wonder that the world is big. Because of various reasons such as politics, religion, and customs, countries in the world have their own special preferences in the use of language, numbers, patterns, and colors. Therefore, when designing packaging designs for export goods, it is necessary to understand well the customs and habits of the countries and regions concerned in order to avoid losses in trade.

2. Discussion of World Folk Culture

Folklore, also known as custom, is a kind of living habits. As the saying goes, “accepted by nature” and “habits become nature” express the customs that are formed by certain people living and developing in a certain geographical environment. Life becomes a habitual behavior that is unknowingly emulated by each other, over time, as a result of inheritance. Therefore, the customs have naturally occurring characteristics. All behaviors and habits related to human life, such as clothing, food and clothing, leisure and fun, interpersonal communication, religious etiquette, festive holidays, cultural psychology, and even production style, can be called customs, so no matter which national nation, in which In regions and time periods, customs are always associated with living habits.

Customs exist with life, where there is life, where there is a tradition of customs, how long is human culture, and how long it is custom. Where there is human activity, there are all kinds of customs. Regardless of the region, no matter which country or nation is in any period, or whether the performance of customs varies greatly, if there is life, there is a tradition of its own. Without exception, it shows the characteristics of commonality, and it has almost nothing in its content. Without packaging, it permeates all aspects of material life and spiritual life, and is conventionally accepted by its own ethnic group to distinguish it from other ethnic groups. Therefore, customs are an important indicator of ethnic identity.

Customs are a collective style of living formed by the unconscious experience of many individuals. It is a reflection of people’s actual life journey. There are light and darkness here; wisdom and foolishness; progress and retrogression; reasonable and unreasonable. There is also a habitual existence that is unreasonable and unreasonable; a region that is taboo in this area may be welcomed as a group, which is considered as beautiful in the ethnic group and may be considered ugly in another ethnic group.

Customs themselves have their own advantages and disadvantages in the development of society. Follow the trends, the natural selection trend, and the old customs are often replaced by new customs. The process of this new and old renewal depends on the nation’s own preferences and choices. Become a new life experience. Nowadays, Valentine's Day is sending roses. This is Western fashion. This is the worldwide shift of customs.

Customs also have inherent motivation to keep up with the times. Bringing together the habits and habits of stability and variation, obedience and renewal, spontaneous and reconciliation, and individuals and groups that are incompatible with each other and can operate on their own are the most abundant and complex forms of human culture. Ethnic cultural psychology is a deep-seated and profound accumulation of national character in the social customs along the generations. It manifests in the common consciousness of the nation's emotions, thoughts, behaviors, and habits, and it has a mechanism to achieve stable inheritance in various twists and turns. What really makes the nation a community is the value guideline formed by these common consciousnesses.

Culture is the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development. It includes values, ethics, religion, fine arts, art, and fashion customs. Anthropologists agree that each culture has three characteristics: first, cultural non-genetic things, but acquired by people; and second, knowledge, beliefs, ethics, habits, and other various cultural elements. Third, culture is composed of rational behavioral characteristics of members of specific social groups. It not only reflects our own behavior, but also reflects our requirements for the behavior of others.

Culture has both personality and commonality. Different cultures create different personalities. Different cultures have different personality standards, which will divide people in the world into Chinese culture, French culture, Japanese culture, and American culture.

Different cultures share some common characteristics. These cultural commonalities reflect the common human instincts of humanity and reflect the common needs of mankind to cope with material and social environments. They include age, gender, social organization, government, family, accommodation, medicine, property rights, religion, tool manufacturing and trade.

Cultural differences will create difficulties for the development of packaging design for export commodities, but not all designs need to be accepted through cultural changes. In fact, many successful and highly competitive designs are completed through "Cultural Adaptation Strategies." By its very nature, it is the use of a "improvement measure" that fits as far as possible to existing cultures to promote the penetration of "similar goods packaging." Designers must have such understanding, as long as the hard work, regardless of success or not, it will give a certain brand of culture.

In many environments, the cultural environment is the core factor affecting the packaging design of export goods because:
First: Culture infiltrates all aspects of marketing activities. Products such as products must be designed in accordance with the cultural characteristics and requirements of different countries. Prices should be priced according to different values ​​and payment capabilities of consumers in different countries. Distribution should be based on different cultures and customs in each country. Distribution should be designed according to the cultural characteristics of each country.
Second, export packaging design constitutes an integral part of culture and promotes the development of culture. It not only adapts to culture but also creates new culture, such as creating new needs and new ways of life.
Third, the effect of export packaging design is judged by the culture. Consumers' acceptance of products is a reaction to their cultural awareness.
To adapt to a country's folk culture is easy to say, but it is very difficult to do it. This is because the folk culture environment can fundamentally affect people’s perception of the world and social behavior. That is to say, people’s behavior does not exist at any time with a self-reference criterion. When we enter an exotic culture, self-referential norms will work.
Each kind of folk culture is unique. In the packaging design of export goods, we should remember that there are no distinctions between the right and wrong, the good and the bad, and the difference in the world folk culture. Only by comprehensively understanding the national conditions of exporting countries and targeted designs can we know ourselves and be invincible. $Page break $

3. Aspects of World Folk Culture and Consumption Customs

“Folk culture” refers to the community of people with common linguistic qualities, common language, common areas, common economic life, and common culture. Due to the different natural conditions, geographical environments, and political and economic factors of various ethnic groups, various ethnic languages, languages, literature, art, education, science, and other characteristics have gradually emerged. Because the mental qualities of different ethnic groups are different, the living expenses of the various ethnic groups produced are also different.

"Consumption habits" refers to the unity of consumer psychology and consumer behavior. People pay attention to a certain consumer product and become interested in it. When they are satisfied with consumption, they gradually form a hobby for this type of consumer product. They often purchase and use it, thus forming a consumption habit. Therefore, the design of commodity packaging must be different for different regions and countries. It is necessary to pay attention to reflect the national style, but also to respect the customs and likes and dislikes of the consumer groups in the sales region, which is particularly important for export packaging design.

3.1 The export product packaging design should respect the religious beliefs of the sales regions

At present, 60% of the world's population believes in religion. Religious beliefs greatly affect the consumer psychology and lifestyle of people around the world, such as eating, wearing, using, and living. Although packaging workers in China do not necessarily believe in religion themselves, they must understand the significant influence of religion on human life. Whether it is packaging design, advertising language or the use of trademarks, it cannot violate religious taboos. For example, in the Islamic region where pigs are used as trademarks or decorative designs, an import-export company in China sells Panda brand condensed milk to Pakistan. The local area is not popular. After understanding, it is not known that the quality of condensed milk is not good. The problem is that the pattern of panda and pig is relatively poor. Similarly, consumers think this is a shame on Islam. Our people like the panda, a precious animal, and many of its products are branded and decorated with pandas, but they cannot be sold to regions that believe in Islam.

The independent characteristics of ethnic cultures are often related to national consciousness, especially religious beliefs and national lifestyles. For example, the deified packaging formed by the multi-god faith of the Yamato ethnic group in Japan, and the Buddhist religions in Thailand, Burma, India, etc., formed the “Buddha packaging.” What packaging is linked to the “Buddha” and the goods are sold well. If we oppose "Buddha," we will be unsuccessful; Arabs believe in "Allah" and packaging will embody the wishes of "Allah." They will be cheered by consumers. Singapore, on the other hand, has forbidden to use the Buddha's pattern on its packaging because of its beliefs.

There are also many examples of successful use of religious beliefs in the sale of goods. For example, a carpets trader in Belgium knows very well how to use the interactive relationship between religious beliefs and the promotion of goods. He has moved his brain to Muslims. The businessman named Vandeweger has a flat compass embedded in a prayer rug. This special compass is not a guide or a north finger. Instead, he points to the holy city of Mecca. In this way, wherever the Muslims go, they just put carpets on the ground. A shop, Mecca direction can be accurately found immediately. Within a few months, Vandeweger sold a large number of carpets in the Middle East and Africa.

Consumers who believe in Islam prefer the star and the moon pattern, but in the packaging design, they avoid using Xingyue as a graphic. The packaging style should not use other religious images such as Buddha Buddha as a model, otherwise it will make people feel disrespectful and affect the sales. .

Different religious beliefs often have different cultural tendencies and precepts, so if international trade and export goods are not designed and responded when they are packaged, they will often suffer considerable losses.

We use the cross graphic as an example for analysis. From this we can conclude that the same is true because of the different folk cultures and religious beliefs in the world. People's psychological reactions are very different. For example, Tibetan people in China like to use cross patterns to decorate their collars, rims, and uppers to form a chain shape with a variety of colors to create a beautiful pattern. This cross-shaped pattern is very popular in all countries of the world, but the style is different. The cross pattern of Greece is equal on the side, giving a sense of balance; the British Royal Guards cavalry helmets with crosses, said radiant; Christians, It is considered that the "cross" is a symbol of the Holy Spirit and honor and should not appear on the product packaging. In the Buddhist doctrine, the cross represents perfect satisfaction; the cross symbol of Christianity comes from the Latin CRUX and contains the meaning of pain and affliction; the International Red Cross uses crosses to make humanitarian aid symbols. Some scholars have studied this cross symbol of all kinds and said: "The reason that the history of this symbolic symbol is particularly spontaneous is that people believe that the power of the cross symbol can resist evil; the gesture of drawing a cross quickly can drive out the devil and use it as a blackboard. To write a cross also has this effect, and we can see here that in the process of creating a certain kind of folk tradition and culture, there are many