The development of China's inkjet printer industry can be traced back to the late 1980s when French company Macon-Imaje first entered the Chinese market. This was soon followed by U.S.-based Videojet, British Domino, and other international players such as German companies and Japanese Hitachi. These global giants saw great potential in China's growing economy and gradually expanded their operations, setting up offices and even local assembly plants. Their presence significantly boosted the business volume and helped establish a strong market foundation.
As China developed advanced systems for the production, sales, and after-sales service of computerized inkjet printers, these devices became essential equipment in various industries, including food, pharmaceuticals, beer, and beverages. Over time, the technology improved, and today, many printers come with full-screen Chinese displays and software tailored to Chinese culture, making them more user-friendly for local businesses.
Despite the growth, the domestic inkjet printer market is still largely dominated by foreign brands. According to reports, foreign brands hold over 80% of the market share, while domestic brands account for only around 20%. However, the industry is showing signs of its own "spring," with increasing demand in sectors like fast-moving consumer goods, wire and cable, cigarettes, small food items, and batteries. Inkjet printers not only mark dates but also help track issues and prevent counterfeiting, making them crucial in the food industry.
Currently, inkjet printers are mainly divided into two types: continuous inkjet (CIJ) and drop-on-demand (DOD). They vary by size, speed, and power source—some use external compressed air, while others rely on internal pumps. These differences allow them to meet diverse industrial needs.
Laser inkjet printers have recently emerged as a new trend. Unlike traditional inkjet printers, laser printing creates permanent marks that are hard to alter, making them effective in anti-counterfeiting efforts. This feature has made them increasingly popular in markets where product authenticity is critical.
Domestic inkjet printer manufacturers, though fewer in number, face intense competition from established international players. Companies like Shanghai Yike and Shenyang Haishu struggle to match the technological edge and brand recognition of foreign firms. To survive, they must focus on innovation, localization, and cost efficiency.
Improving product quality, reducing maintenance, increasing printing speed, and simplifying operation remain key challenges for the global inkjet printer industry. As the Chinese market continues to grow, companies are also focusing on cultural adaptation—ensuring that interfaces, software, and touchscreens are intuitive and easy to use. Those who successfully address these challenges will gain a significant advantage in this competitive landscape.
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Yiwu Shengshang Stationery Co., Ltd. , https://www.ss-stationery.com