How to get out of the misunderstanding of consumables purchase

Printer consumables, how can one "consumes" the word too? As one of the consumables in the daily office, especially with the rapid spread of the printer, the continuous increase in the amount of printing, people's demand for consumables is also increasing. Although the price of the printer is getting cheaper, the expenditure on consumables has accelerated. Whether it is the government, enterprises, households, or individuals, the purchase of consumables has increasingly become an important issue that people are concerned about.

When it comes to purchasing, people have a saying “Buy things to be worthwhile” when they consume. The so-called "cost-effectiveness" actually means that the price of the purchased goods must be consistent with the value, that is, the value of the money spent on buying something, which is a typical characteristic of rational consumption. However, at present, most users in the country often fall into two misunderstandings when purchasing consumables.

Misunderstanding 1: blind pursuit of the original

At present, many consumers have a brand worship mentality and believe that only the quality of original consumable products can be trusted. Although the original ink cartridge has quality assurance, its price is generally more expensive, and individual users are generally unbearable. SME users are also staggered by the high cost of printing.

Little do they know that users are paying high printing costs while also providing opportunities for counterfeit consumables. Many businesses deeply appreciate the user's brand worship mentality. Driven by huge profits, they are rushing to create counterfeit consumables, and counterfeit supplies are already on the market. Flooding, according to authoritative statistics, the current market on the original genuine supplies and counterfeit goods between the ratio is 5:4, the brand pursuers buy counterfeit supplies when the possibility of buying is 40%, often spent the original consumables money to buy It is the most inferior product, it does not say how much it costs, and it may damage the printer.

Misunderstanding 2: Greedy to Fill and Fill

Most users may have encountered strangers recycling toner cartridges, ink cartridges, or company employees who provide consumables services. These people often use “filling cartridges to facilitate and save money. Why not do it?” Install ink. In fact, behind the low prices, it is often higher printing costs.

Filling inks are mostly used to fill up and shoddy. The vast majority of inks filled with ink and the ink cartridges do not match the chemical properties of the ink. They are prone to chemical reaction with the original ink and cause agglomeration, which often leads to clogging of the print head.

According to an investigation by an authoritative organization, 64% of users who have used cartridges have had unpleasant experiences, such as low number of pages, ink leakage, and plugging, which increased printing costs and printer maintenance costs.

Then how can users get out of the misunderstanding of consumables purchase and reduce printing costs?

The best is the best

In some developed countries in Europe and the United States, users are also faced with huge printing costs. They have entered a rational stage in the consumption of consumables. According to the statistics of the U.S. authoritative department, in 1999, the retail sales of ink cartridges alone reached 7.791 billion U.S. dollars. It is estimated that by 2004, the retail sales of ink cartridges will reach 13.247 billion U.S. dollars, almost doubling, but the market share of universal ink cartridges will reach 67.3%. The use of general-purpose consumables with relatively low prices is an irresistible trend. There are indications that in the consumables market in Europe and America there has been a trend of integration of original consumables and general consumables, and the market share of general consumables has reached 45%. U.S. companies only use general-purpose consumables, which can save printing costs by 20%-40% every year.

Nowadays, the development of domestic general-purpose consumables is very rapid. Some brand-name ink cartridges are not only comparable in quality to imported original ink cartridges, but are also more than one-third lower in price than counterfeit ink cartridges. For many users, on the premise of ensuring product quality, domestic brands' general supplies are more advantageous in terms of price and can effectively save printing expenses for enterprises. If all companies choose as many domestic-made universal ink cartridges as possible, not only can they avoid the risk of buying counterfeit ink cartridges by purchasing original consumables, but they can also save at least 30%-50% of the printing cost per year, which is not reduced by the use of counterfeiting. Ink cartridges cause the loss of printing equipment!

In addition, in terms of pre-sale after-sales service and sales channels, domestic brands of general supplies manufacturers also provide good protection, so that consumers can easily understand and purchase such products, and enjoy the perfect service, completely exempt Concern for purchasing general supplies.

Although many advantages of general supplies are unmatched by other consumables, they have always been surrounded by original and counterfeit products. Domestic consumers are not rational when they consume consumables, making general supplies difficult to find on the way forward.

In the final analysis, consumable products are well cooked, and disputes and competition among them will ultimately only help consumers to more clearly recognize the true “face” and “truthfulness” of various consumable products. Regardless of the outcome, consumers will ultimately benefit. For consumers, printing products that can meet the needs of consumers, quality, price consumables is a good consumables. There is a saying that goes well. "You don't choose the most expensive one, you don't choose the cheapest one and choose the most suitable one." I think this may be an inspiration for consumers to go out of the error of consumables purchase.

market expectation

I. The rapid development of the IT industry, which is currently developing most rapidly, has led to a growth in the number of customers of printer products.

Second, the domestic market share of original brand ink cartridges is 90% (of which 30% are counterfeit counterfeit products); while in the international market, the original brand ink cartridges market share is only 20%; high-quality general-purpose products still have 50 The market share of more than % has yet to be developed.

Third, all the way style The company established the direction of development of professional consumables industrialization, and vigorously promote brand strategy.

Fourth, high-quality market representatives, strong advertising support and good after-sales service.
Fifth, high-quality imported raw materials, advanced production technology, and perfect after-sales service, to provide dealers with product quality after-sales service protection.

6. The space strategy of high quality, low price and high sales will win a broad market and rich returns for dealers.
Seventh, promotion of green printing, consumables environmental protection brings unlimited business opportunities for the development of the market.

Network of printing supplies: PRINT-base