Internet era print media

For colleagues in the printing industry, the years in which Drupa exhibits are always of special significance: the people of the global printing industry can feel from the Drupa exhibition how the printing process, equipment, materials and paper are continuously improving and effectively application. Today, the printing market is facing increasing digitalization and computerization of the media, as well as the strong impact of the explosive development of the Internet. Many people raise a worrying question: Will they still print in the future? The answer is yes: yes! But will be greatly changed. In fact, the printing industry has become a synonym for an evolving industry. In the future, there can be no printing, and paper consumption and printing capacity are equal to rich, civilized and economic strength.
There is no future without the past In 2000, people were concerned about the future of print media, which also meant thinking about the future of the “digital world”. For centuries, the print media has dominated the main cultural communication technologies and played an important role in the development of human civilization. At present, this situation continues. Regardless of past and present, our lives cannot be separated from print.
Since the beginning of the 20th century, along with the emergence and development of electronic technologies, many new types of means of communication have begun to appear, and they have increasingly exerted a strong competitive pressure on the printing industry. Ten years later, radio and television have become the same mass media as the print media. New types of online media have emerged and displayed strong vitality and competitiveness. Among professionals, once raised the question: Will electronic media replace paper? Will there be media replacement? The people who raised these questions are clearly lacking in sensibility—the paperless office of prophecy has not yet emerged, and instead it is the new slogan of “media integration”. In the mid-1990s, the emergence of the WWW triggered a stage of development called media convergence. This refers to the symbiosis of different media platforms, and Internet technology constitutes a common basis. But this is far from the end.
The media is an important part of creating value. Before companies and organizations must constantly consider how to produce better products. Today's situation is completely different: Internet companies (also known as ".com" companies) make money through stock exchanges and help the communications and advertising industry take off unexpectedly.
According to relevant information, the development of television and the Internet ranked first in the United States. In 1999, the advertising revenue of its magazines and newspapers exceeded 43% of the total advertising revenue of the United States. This trend has also been demonstrated in other parts of the world. The reason for this is that Internet companies need to use traditional media, including print media, for publicity to attract people's attention, even if AOL, Yahoo, and E-Bay are the world's leading web sites. At the same time, in order to adapt to the requirements of the Internet age, people's demand for books, newspapers and periodicals related to the Internet, e-commerce, etc. has increased dramatically. This has also contributed to the development of the printing industry to some extent.
Bringing business opportunities to the printing industry is far more than the development of the Internet. The development of the securities industry and the prosperity of the advertising industry have also created opportunities for the printing industry. The development of the securities investment industry has increased the demand for economic magazines. Even some less developed regions can benefit from it. For example, there are more than 800 stock exchanges in South Africa. In order to adapt to the timely release and dissemination of financial information, the fastest newsletter. Industry analysis, quarterly reports, etc. all become short-lived, and almost only black-and-white or color digital printing technology can be used to adapt. This naturally powerfully promotes the business development of local printing plants. According to a survey conducted by the Frankfurt Newspaper Business Association, the image of newspapers in people's minds is much better than that of television, radio, and the Internet. Therefore, newspapers have become the main media for the rapid dissemination of information.
Of course, it should also be noted that the new business scope has gone beyond the traditional printing industry. Since it is the financial industry, the telecommunications industry and the information technology industry that have brought prosperity to the printing industry, then it is necessary for printing to reformulate its own code of conduct in accordance with the needs of high-speed development of securities trading and network economy. The American Xplor User Association The reality analysis can confirm the above-mentioned situation.There are about 5,000 Xplor member companies in the United States, most of whom are targeting the latest technology (digital printing and Internet). Their slogan is, "E-commerce needs electronic printing."
Looking into the new trends in e-paper, e-books, and e-commerce Americans have long discussed the “E” era (E=electronics) and “To join the E-Way” (into the electronic era) has become a popular language. This trend can also be seen in Europe. AOL's ability to annex the world’s largest media company, Time Warner, is enough to confirm the strength of the “E” economy. The "E" economy and the Internet are not just a flash in the pan, but new economic growth points. The future world will be dominated by the Internet.
Printing companies can share the prosperity of the “E” era because their core business is to engage in information dissemination and replication. The printing industry is always using the latest technology. At the international high-level conference entitled "Publishing of the Digital Age" held in Venice at the end of January this year, the German Book Society and the Italian Publishing Association provided the conference with a realistic report on the content and distribution of print media on the Internet. Impact. This report left a deep impression on the participating publishers. They will use these newly provided opportunities to better organize content and provide readers with new reading methods. At present, about 3-5 percent of book sales are achieved through online sales on the Internet. If the book can be produced on demand, then the share of online sales will certainly have a greater increase. Coworkers in the printing industry should understand that printing services must be combined with new media technologies.
The Internet economy opens up new business areas In today's advent of the Internet economy, not only has digital printing grown significantly, but the turnover of traditional printing methods such as offset printing has also grown significantly. The sales figures provided by the printing manufacturers are the most direct indicators of growth. According to Charles A. Pesko of the Cap company in the United States, in the world's on-demand printing market, digital printing machines that print monochrome prints will double by 2002 and the value of equipment will reach US$ 18 billion; by 2005, the value of equipment will be It is possible to reach 25 billion U.S. dollars. In contrast, although the market for digital color printing systems is still relatively small (less than 500 million U.S. dollars in 1999), according to Drupa 2000's relevant data analysis, this area will soon see a substantial increase.
The development of world trade in printing technology in recent years shows that the printing industry is an actively growing industry in the world. In the last five years, the global printing industry’s sales have increased from US$9.3 billion to US$11.7 billion. This increase has nothing to do with the change in the ratio of currencies and prices. Behind these figures, there is a large increase in the actual trade volume of production materials used in the printing industry. All indications are that this positive development will continue in the coming years. Therefore, in the coming years, various new printing methods will still be actively promoted and developed. According to the UN Food and Agriculture Organization of the United Nations (FAO), global per capita paper consumption will increase by 3% annually by 2010, the vast majority of which will be printed paper.
Coexistence and development
The strategy that a press manufacturer should follow is divided into two main areas:
The existing printing methods are perfected through the automation and creation of a continuous work flow (the topics of which are computer-to-plate and computer-to-printer); the development of new digital printing methods to meet the needs of professional applications (theme is inkjet printing, Toner-based electrostatic printing method).
The first aspect is mainly due to the fact that the information is being copied faster and better, and the quality is getting more and more exquisite (suitable for mass information dissemination). The second aspect mainly refers to the flexible short live production (suitable for small batches of personalized information dissemination). The problem is that what kind of work the printing company actually engages in depends entirely on the printing company itself, and the printing press manufacturer cannot make a decision in place of the printing company.
On the DruPa2000, printing equipment suppliers intentionally avoided these two issues. They only exhibited new products and provided complete system solutions. In fact, what the printing industry practitioners in the world really care about is not what new technologies, new processes, and new products appear. Their concern is: Who are my clients tomorrow, and what products should I provide to the market to meet the requirements of my clients?
What products and services do you need in the future? Any exhibitor who provides targeted information and explains the reasons to the user will definitely be in front of the booth. The success of printer manufacturing depends on whether they can bring profits and markets to users of the printing industry, and not on any other aspects.

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