Digital photography is a trend that cannot be avoided.
Because, the late digital production can not only greatly improve the quality of photos, but also can add more creative methods. The rational choice of digital solutions can spend as little money as possible to reach or even exceed the quality of traditional printing. As photography digitalization is in the stage of rapid technological development, and unreasonable products have not been eliminated by time, different products have not yet become a stable situation with higher prices and better prices. Therefore, if you blindly believe that the more expensive things are, the better it is, Some business traps.
At least from the current development point of view, the mainstream of high-quality digital photography is "conventional cameras + scanners + inkjet printers." The digitization of the shooting phase takes at least two or three years to be accepted by most people at a reasonable price and convenient operation mode.
The principle of digital photography should be to increase the final quality of the user’s main photographic equipment by one or at least without reducing it. Such a program has the significance of "replacement" of traditional craftsmanship. Otherwise it is only a toy, or can not be separated from the dependence on traditional printing. Another very important condition is that the cost of printing photographs should be flat or lower compared to traditional techniques.
In this photographic digital input/output system solution, you can see the enthusiasts digital solutions, digital studio photography solutions, photo studio digital solutions, and digital agency digital solutions. For individuals and companies with different needs, you can calm down. From which to find future business growth.
First, enthusiasts digital program
Enthusiasts are characterized by a relentless pursuit of the quality of the photographs, but from the perspective of the return on investment, most of them are unlikely to reap the rewards of business behavior. Therefore, the digital investment of enthusiasts should be moderate, and the speed and efficiency can be sacrificed under the premise of ensuring quality, and even the cost of printing photos can be sacrificed. Because the cost of enthusiasts is compared with the sales price of photo agencies, in addition, their print volume is not particularly large.
Therefore, we recommend the scanner to choose the Microtek Artix 4000t (4000ppi, 36bits), this scanner is equipped with a program designed for the main 135 camera shooting. The Microtek Artix 4000t can improve the quality of the 135 film's in-situ removal, greatly surpassing the traditional printing process. There is almost no quality loss when scanning photos, and its price is also acceptable to individuals.
The printer is recommended to choose HP 1220C (Super A3, 1200×1200 dpi, 4 colors). Using this printer to print pictures has a large density range, the density and level of the dark part reach or exceed the level of traditional glossy paper, print all kinds of The picture has an ideal effect. Consumables have good compatibility and can achieve very low cost levels. The maximum print size is 18 inches. If the price is high, you can also purchase the HP 930C with A4 specifications.
Second, the digital studio photography program
Photo studios are commercial photo studios. Actually, this is a very large industry, but it also has some common features: the quality of pictures is very high, and the final picture is usually not printed but only for customers. Provide negatives, from the current trend, more is to provide digital files. Because the customers of this type of studio usually use the pictures for advertising, it is more convenient to reprocess or finally put them into print.
The digitalization of photography studios is very important. At present, there is no high-level commercial that does not use digital technology. Studios that cannot provide users with immaculate, unexpected and innovative images will certainly be eliminated. - And these can only be achieved by digital technology.
For this application environment, use a Microtek Artix 4000t scanner to process 135 negatives and a Microtek Artix 2500 to process over 120 negatives. The studios (data) requirements delivered by the studio to the client are all very high, so a professional-grade scanner should be used. The Artix 2500 should be selected instead of other film scanners because the Artix 2500 is more versatile and not only Scan 12-inch negatives, you can also scan photos and prints, it is very useful for advertising creation. The printer still recommends the HPI1220C print (Super A3, 1200 x 1200 dpi, 4 colors).
Third, the studio digital program
The photo studio is also divided into a number of levels, ranging from small towns to medium-sized cities but on different levels, as well as leading photo studios occupying the top of each district.
No matter where the photo studio, is currently trapped in the pain of the price war, where can not occupy the first and second photo studio in the region, almost all in the profit and loss of struggle. The most important reason for not being able to escape the fate of the price war is that it cannot provide differentiated services.
All the tricks of the wedding photography were almost used up. Every one of them came out. All the studios flocked and the price dropped immediately. With traditional craftsmanship, there are few possible variations in technology and style, so digitization is a very important option for photo studios to jump out of price wars.
Digitization on the one hand provides the user with a quality that is different from other studios, and even using a 135 camera can get the effect of a 120-camera traditional process. While improving quality, reducing costs and simplifying operations, there is an advantage even if the price war is played. In addition, digitalization provides photo studio operators with more creative means to make it easier to establish their own style to distinguish other photo studios. - Different services can have different prices.
The following are the digital plans for different levels of photo studios. Although each of them considers the user’s original market positioning, users can also choose a higher position and strive to reshuffle their cards in the process of digitalization in the industry, occupying the forefront of the market.
1) The use of 135 camera-based small and medium-sized studio
The Microtek Artix 4000t scanner (4000ppi, 36bits) is recommended, and the printer recommends HP 1220C color inkjet printing (A3, 1200x1200dpi, 4 colors).
2) The emerging emerging studio
The so-called emerging studios may be new photo studios or old photo studios with transformative power. First, the investment in cameras should be mainly 135 and 120 should be supplemented. This not only greatly simplifies the shooting process, reduces camera investment, but also can greatly reduce the scanner investment.
For scanners, the Microtek Artix 4000t (4000ppi, 36bits) is recommended; the printing system is recommended to select the HP DesignJet 5000 large format printer (42 inches wide and 1200 x 600dpi, 6 colors) with Yee Yee output software. Although the HP DesignJet 5000 large-format printer is only 600dpi, its dot is extremely small, plus it has 6 colors of ink desalination particles, which are more delicate and sharper than many of the more high-resolution printers supported by Excel Software. As a result, the quality of printing 6-inch photos has been recognized by most photographers, so this printer can complete all printing services from photo albums to large photographs.
3) Leading photo studio in regional business
Some photo studios occupying leading positions in big cities are less plagued by price wars and less sense of crisis. However, digital transformation will inevitably have a reshuffle effect on the studio rankings. Seize the opportunity to take the lead in reform, use their own strong investment characteristics, can firmly occupy the leading position in the industry.
Microtek Artix 4000t scanners are also recommended for scanning 135 negatives in these studios. Microtek Artix 2500 scanners are recommended for scanning over 120 negatives. The printing system still recommends the use of the HP DesignJet 5000 large format printer (42 inches wide, 1200 x 600 dpi, 6 colors) with Yeej output software.
All devices use the highest level to maintain their leading position. When the film has reached a size of 120 or more, portrait photos need high sharpness instead of high resolution. The need to enhance is the contrast of large lines rather than rough particles and much trouble. Details. Use a high-sharp 6x7 rangefinder camera (such as the Mamiya 7II) to increase contrast below 2500ppi and scan with a Microtek Artix 2500 for excellent portraits.
Fourth, the digital agency plans
The photo agency also has many levels. At present, the top photo agencies are all pursuing the digital effect of photo paper output. Little do they know that in the current 12-inch or more photo output business, inkjet printers have advantages over the digital output of traditional photo paper in terms of color reproduction, maximum density, and sharpness, and more importantly, the price advantage of inkjet devices.
The lack of digitization of the photo agency is bound to be a dead end. In developed countries, the sales of digital cameras have surpassed traditional cameras, and most of the photos taken by photo agencies are electronic documents rather than film. In big cities, it must be the same after two or three years. Even without considering the output of electronic documents, digitization can greatly improve the quality of the photos.
1) Photo Agency with a total investment of 500,000 yuan or less
This type of photo agency usually has only the Minilab and manual amplifiers. Due to limited equipment, it was only possible to process 135 and 120 negative amplifiers in the past. After digitalization, you can increase the magnification of the reversal film and photo. The size of the enlarged photo can be increased to 60 inches, and the quality of the enlargement is greatly improved over the past. If used properly, its cost of consumables can also be lower than traditional processes.
Microtek Artix 4000t (4000ppi, 36bits) scanners are still recommended for these users, and readers are also required in large and medium-sized cities to read digital camera data. The printing system still recommends the HP DesignJet 5000 large format printer (42 inches wide, 1200 x 600 dpi, 6 colors) with Yee Yee output software.
This investment is the same as the newest ones with powerful capabilities. However, its printing equipment usage rate is much higher than that of the studios. Therefore, more than two computers should be equipped, one dedicated to printout and the other used for scanning.
2) High and intermediate photo agencies with a total investment of over 1.5 million yuan
Such photo agencies are usually equipped with digital minilabs, and even if they are not available, they will invest soon. On digital minilabs, there are usually scanning devices, so you can not buy film scanners. If you need to purchase, it is still recommended to scan 135 negatives using Microtek Artix 4000t scan more than 120 negatives using Microtek Artix 2500, while Artix 2500 can also be used as a photo scanner, in addition may also consider adding a high precision 120 film scanners, such as Nikon The COOLSCNA800, of which 135 bottom scanners may be equipped with more than one, to meet the production needs of the photo agency. The output device should be chosen to be more large-format and match the customers that this level of photo agency often encounters.
The printing system still chose the HP DesignJet 5000 large format printer (60 inches wide, 1200 x 600 dpi, 6 colors) with Yee Yee output software. The HP DesignJet 5000 has a very wide range of media that can be used to print everything from paper to light boxes and canvases to meet the needs of the photo agency for processing all types of images.
Because, the late digital production can not only greatly improve the quality of photos, but also can add more creative methods. The rational choice of digital solutions can spend as little money as possible to reach or even exceed the quality of traditional printing. As photography digitalization is in the stage of rapid technological development, and unreasonable products have not been eliminated by time, different products have not yet become a stable situation with higher prices and better prices. Therefore, if you blindly believe that the more expensive things are, the better it is, Some business traps.
At least from the current development point of view, the mainstream of high-quality digital photography is "conventional cameras + scanners + inkjet printers." The digitization of the shooting phase takes at least two or three years to be accepted by most people at a reasonable price and convenient operation mode.
The principle of digital photography should be to increase the final quality of the user’s main photographic equipment by one or at least without reducing it. Such a program has the significance of "replacement" of traditional craftsmanship. Otherwise it is only a toy, or can not be separated from the dependence on traditional printing. Another very important condition is that the cost of printing photographs should be flat or lower compared to traditional techniques.
In this photographic digital input/output system solution, you can see the enthusiasts digital solutions, digital studio photography solutions, photo studio digital solutions, and digital agency digital solutions. For individuals and companies with different needs, you can calm down. From which to find future business growth.
First, enthusiasts digital program
Enthusiasts are characterized by a relentless pursuit of the quality of the photographs, but from the perspective of the return on investment, most of them are unlikely to reap the rewards of business behavior. Therefore, the digital investment of enthusiasts should be moderate, and the speed and efficiency can be sacrificed under the premise of ensuring quality, and even the cost of printing photos can be sacrificed. Because the cost of enthusiasts is compared with the sales price of photo agencies, in addition, their print volume is not particularly large.
Therefore, we recommend the scanner to choose the Microtek Artix 4000t (4000ppi, 36bits), this scanner is equipped with a program designed for the main 135 camera shooting. The Microtek Artix 4000t can improve the quality of the 135 film's in-situ removal, greatly surpassing the traditional printing process. There is almost no quality loss when scanning photos, and its price is also acceptable to individuals.
The printer is recommended to choose HP 1220C (Super A3, 1200×1200 dpi, 4 colors). Using this printer to print pictures has a large density range, the density and level of the dark part reach or exceed the level of traditional glossy paper, print all kinds of The picture has an ideal effect. Consumables have good compatibility and can achieve very low cost levels. The maximum print size is 18 inches. If the price is high, you can also purchase the HP 930C with A4 specifications.
Second, the digital studio photography program
Photo studios are commercial photo studios. Actually, this is a very large industry, but it also has some common features: the quality of pictures is very high, and the final picture is usually not printed but only for customers. Provide negatives, from the current trend, more is to provide digital files. Because the customers of this type of studio usually use the pictures for advertising, it is more convenient to reprocess or finally put them into print.
The digitalization of photography studios is very important. At present, there is no high-level commercial that does not use digital technology. Studios that cannot provide users with immaculate, unexpected and innovative images will certainly be eliminated. - And these can only be achieved by digital technology.
For this application environment, use a Microtek Artix 4000t scanner to process 135 negatives and a Microtek Artix 2500 to process over 120 negatives. The studios (data) requirements delivered by the studio to the client are all very high, so a professional-grade scanner should be used. The Artix 2500 should be selected instead of other film scanners because the Artix 2500 is more versatile and not only Scan 12-inch negatives, you can also scan photos and prints, it is very useful for advertising creation. The printer still recommends the HPI1220C print (Super A3, 1200 x 1200 dpi, 4 colors).
Third, the studio digital program
The photo studio is also divided into a number of levels, ranging from small towns to medium-sized cities but on different levels, as well as leading photo studios occupying the top of each district.
No matter where the photo studio, is currently trapped in the pain of the price war, where can not occupy the first and second photo studio in the region, almost all in the profit and loss of struggle. The most important reason for not being able to escape the fate of the price war is that it cannot provide differentiated services.
All the tricks of the wedding photography were almost used up. Every one of them came out. All the studios flocked and the price dropped immediately. With traditional craftsmanship, there are few possible variations in technology and style, so digitization is a very important option for photo studios to jump out of price wars.
Digitization on the one hand provides the user with a quality that is different from other studios, and even using a 135 camera can get the effect of a 120-camera traditional process. While improving quality, reducing costs and simplifying operations, there is an advantage even if the price war is played. In addition, digitalization provides photo studio operators with more creative means to make it easier to establish their own style to distinguish other photo studios. - Different services can have different prices.
The following are the digital plans for different levels of photo studios. Although each of them considers the user’s original market positioning, users can also choose a higher position and strive to reshuffle their cards in the process of digitalization in the industry, occupying the forefront of the market.
1) The use of 135 camera-based small and medium-sized studio
The Microtek Artix 4000t scanner (4000ppi, 36bits) is recommended, and the printer recommends HP 1220C color inkjet printing (A3, 1200x1200dpi, 4 colors).
2) The emerging emerging studio
The so-called emerging studios may be new photo studios or old photo studios with transformative power. First, the investment in cameras should be mainly 135 and 120 should be supplemented. This not only greatly simplifies the shooting process, reduces camera investment, but also can greatly reduce the scanner investment.
For scanners, the Microtek Artix 4000t (4000ppi, 36bits) is recommended; the printing system is recommended to select the HP DesignJet 5000 large format printer (42 inches wide and 1200 x 600dpi, 6 colors) with Yee Yee output software. Although the HP DesignJet 5000 large-format printer is only 600dpi, its dot is extremely small, plus it has 6 colors of ink desalination particles, which are more delicate and sharper than many of the more high-resolution printers supported by Excel Software. As a result, the quality of printing 6-inch photos has been recognized by most photographers, so this printer can complete all printing services from photo albums to large photographs.
3) Leading photo studio in regional business
Some photo studios occupying leading positions in big cities are less plagued by price wars and less sense of crisis. However, digital transformation will inevitably have a reshuffle effect on the studio rankings. Seize the opportunity to take the lead in reform, use their own strong investment characteristics, can firmly occupy the leading position in the industry.
Microtek Artix 4000t scanners are also recommended for scanning 135 negatives in these studios. Microtek Artix 2500 scanners are recommended for scanning over 120 negatives. The printing system still recommends the use of the HP DesignJet 5000 large format printer (42 inches wide, 1200 x 600 dpi, 6 colors) with Yeej output software.
All devices use the highest level to maintain their leading position. When the film has reached a size of 120 or more, portrait photos need high sharpness instead of high resolution. The need to enhance is the contrast of large lines rather than rough particles and much trouble. Details. Use a high-sharp 6x7 rangefinder camera (such as the Mamiya 7II) to increase contrast below 2500ppi and scan with a Microtek Artix 2500 for excellent portraits.
Fourth, the digital agency plans
The photo agency also has many levels. At present, the top photo agencies are all pursuing the digital effect of photo paper output. Little do they know that in the current 12-inch or more photo output business, inkjet printers have advantages over the digital output of traditional photo paper in terms of color reproduction, maximum density, and sharpness, and more importantly, the price advantage of inkjet devices.
The lack of digitization of the photo agency is bound to be a dead end. In developed countries, the sales of digital cameras have surpassed traditional cameras, and most of the photos taken by photo agencies are electronic documents rather than film. In big cities, it must be the same after two or three years. Even without considering the output of electronic documents, digitization can greatly improve the quality of the photos.
1) Photo Agency with a total investment of 500,000 yuan or less
This type of photo agency usually has only the Minilab and manual amplifiers. Due to limited equipment, it was only possible to process 135 and 120 negative amplifiers in the past. After digitalization, you can increase the magnification of the reversal film and photo. The size of the enlarged photo can be increased to 60 inches, and the quality of the enlargement is greatly improved over the past. If used properly, its cost of consumables can also be lower than traditional processes.
Microtek Artix 4000t (4000ppi, 36bits) scanners are still recommended for these users, and readers are also required in large and medium-sized cities to read digital camera data. The printing system still recommends the HP DesignJet 5000 large format printer (42 inches wide, 1200 x 600 dpi, 6 colors) with Yee Yee output software.
This investment is the same as the newest ones with powerful capabilities. However, its printing equipment usage rate is much higher than that of the studios. Therefore, more than two computers should be equipped, one dedicated to printout and the other used for scanning.
2) High and intermediate photo agencies with a total investment of over 1.5 million yuan
Such photo agencies are usually equipped with digital minilabs, and even if they are not available, they will invest soon. On digital minilabs, there are usually scanning devices, so you can not buy film scanners. If you need to purchase, it is still recommended to scan 135 negatives using Microtek Artix 4000t scan more than 120 negatives using Microtek Artix 2500, while Artix 2500 can also be used as a photo scanner, in addition may also consider adding a high precision 120 film scanners, such as Nikon The COOLSCNA800, of which 135 bottom scanners may be equipped with more than one, to meet the production needs of the photo agency. The output device should be chosen to be more large-format and match the customers that this level of photo agency often encounters.
The printing system still chose the HP DesignJet 5000 large format printer (60 inches wide, 1200 x 600 dpi, 6 colors) with Yee Yee output software. The HP DesignJet 5000 has a very wide range of media that can be used to print everything from paper to light boxes and canvases to meet the needs of the photo agency for processing all types of images.
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