Newspapers and periodicals is a special kind of commodity. Its function and its use value are not to satisfy people's material needs, but to satisfy people's spiritual and cultural needs. This determines that the management of the press must not only control its material form but, more importantly, its ideology. The Shanghai Press and Publication Bureau has started reviewing newspapers and periodicals since 1987. For more than a decade, reviewing work has served as a central link in the management of the newspapers and magazines, and has accumulated valuable experience.
At present, Shanghai has a total of 74 kinds of newspapers (excluding university newspaper series) and 623 periodicals. Among 74 kinds of newspapers, there are 13 kinds of comprehensive newspapers, 3 kinds of foreign newspapers, 9 kinds of corporate newspapers, 2 kinds of abstracts, and the rest are 47 kinds of professional newspapers and industrial newspapers. There are many professional newspapers. This is a big difference between the newspaper structure in Shanghai and the provinces. Another feature of the Shanghai newspaper is that there are fewer newspapers with party newspapers, and there are fewer newspapers that guide the work, and the degree of marketization is high. Among the 623 periodicals, 257 are social sciences, 5 are current affairs, 30 are economic, 31 are work guidance, 24 are academic theories, 44 are literature and arts, and 37 are comprehensive cultural life. There are 60 kinds of children in education, 26 in other categories, and 366 in science and technology, of which 26 are in the popular science category. The number of journals is generally 2-3 times.
The above situation also formed some characteristics of the work of reviewing and reading on the poster. First of all, it is the number of pets; second, there are many varieties; the third characteristic is the dependence on the market. It also increases the odds of one-sided pursuit of circulation and bias in public opinion.
In view of the above situation of the posters, the press office of the Shanghai Publishing Bureau has always insisted on reviewing work as a government function, carrying out review work, and organizing a review team.
Use social forces to help review and make up for the lack of self-examination. Once inviting the city's veteran cadre evaluation team and the publishing house's old cadres retired to help review. Since 1994, the comrades who organize the press have joined the review work and have played a good supplementary role. In 1999, he chose to organize 10 times as an official reviewer. They mainly came from senior veteran comrades retired from various newspapers, serving staff of the Institute of Information Studies of the Academy of Social Sciences, editors of news reporters, etc., who formally issued letters of appointment, issued monthly review fees, and subscribed about 15 newspapers and magazines for them.
Always focus on public opinion guidance. In the management of newspapers in recent years, the Shanghai Municipal Party Committee Propaganda Department included Liberation Daily, Evening News and other newspapers in the scope of the review, in order to avoid duplication of cross-cutting, the rational use of reviewing force, and the reviewing team of the Press and Publications Bureau.
Use social forces to help review and make up for the lack of self-examination. Once inviting the city’s veteran cadre evaluation team and the publishing house’s retired senior staff to assist in the review. Since 1994, the comrades who organize the press have joined the review work and have played a good supplementary role. In 1999, after selection, 10 comrades were organized as formal reviewers. They mainly came from the retired senior veteran comrades` staff of the Institute of Information Studies of the Academy of Social Sciences, and editors of news reporters’ magazines. They formally issued letters of appointment, issued monthly review fees, and subscribed to about 15 newspapers and magazines for them. .
Always focus on public opinion guidance. In the management of newspapers in recent years, the Shanghai Municipal Party Committee Propaganda Department included Liberation Daily, Wen Wei Po, Xinmin Evening News, Labor News, Youth Daily, News Morning News, Evening News, and other newspapers in the scope of review. To avoid duplication of cross-cutting, reasonable use was made. In terms of reviewing power, the reviewing team of the Press and Publications Bureau has always put emphasis on the direction of public opinion and the purpose of running newspapers and periodicals in the review process. In particular, it is required to focus on finding problems.
Apply the review results to the press management. The purpose of press review is to strengthen newspaper management. Only by applying the results of the review to the management work will the review have practical significance. The newspapers and periodicals give feedback to the relevant newspapers and magazines to let them know about their own problems, and some of them also request corrective measures. Secondly, in the editing of the editor-in-chief of the newspapers and editors of journals, they were informed of the reviewing opinions, which in turn reminded them of inadvertently; they sent warnings to each other; they sent leaders to the leaders to grasp the public opinions in a timely manner so as to strengthen management and guidance from the macro level; Violation of discipline newspapers and periodicals to punish and warn. For instance, some newspapers violated the ethnic and religious policies and issued false news, which intensified the management of newspapers and periodicals.
At present, Shanghai has a total of 74 kinds of newspapers (excluding university newspaper series) and 623 periodicals. Among 74 kinds of newspapers, there are 13 kinds of comprehensive newspapers, 3 kinds of foreign newspapers, 9 kinds of corporate newspapers, 2 kinds of abstracts, and the rest are 47 kinds of professional newspapers and industrial newspapers. There are many professional newspapers. This is a big difference between the newspaper structure in Shanghai and the provinces. Another feature of the Shanghai newspaper is that there are fewer newspapers with party newspapers, and there are fewer newspapers that guide the work, and the degree of marketization is high. Among the 623 periodicals, 257 are social sciences, 5 are current affairs, 30 are economic, 31 are work guidance, 24 are academic theories, 44 are literature and arts, and 37 are comprehensive cultural life. There are 60 kinds of children in education, 26 in other categories, and 366 in science and technology, of which 26 are in the popular science category. The number of journals is generally 2-3 times.
The above situation also formed some characteristics of the work of reviewing and reading on the poster. First of all, it is the number of pets; second, there are many varieties; the third characteristic is the dependence on the market. It also increases the odds of one-sided pursuit of circulation and bias in public opinion.
In view of the above situation of the posters, the press office of the Shanghai Publishing Bureau has always insisted on reviewing work as a government function, carrying out review work, and organizing a review team.
Use social forces to help review and make up for the lack of self-examination. Once inviting the city's veteran cadre evaluation team and the publishing house's old cadres retired to help review. Since 1994, the comrades who organize the press have joined the review work and have played a good supplementary role. In 1999, he chose to organize 10 times as an official reviewer. They mainly came from senior veteran comrades retired from various newspapers, serving staff of the Institute of Information Studies of the Academy of Social Sciences, editors of news reporters, etc., who formally issued letters of appointment, issued monthly review fees, and subscribed about 15 newspapers and magazines for them.
Always focus on public opinion guidance. In the management of newspapers in recent years, the Shanghai Municipal Party Committee Propaganda Department included Liberation Daily, Evening News and other newspapers in the scope of the review, in order to avoid duplication of cross-cutting, the rational use of reviewing force, and the reviewing team of the Press and Publications Bureau.
Use social forces to help review and make up for the lack of self-examination. Once inviting the city’s veteran cadre evaluation team and the publishing house’s retired senior staff to assist in the review. Since 1994, the comrades who organize the press have joined the review work and have played a good supplementary role. In 1999, after selection, 10 comrades were organized as formal reviewers. They mainly came from the retired senior veteran comrades` staff of the Institute of Information Studies of the Academy of Social Sciences, and editors of news reporters’ magazines. They formally issued letters of appointment, issued monthly review fees, and subscribed to about 15 newspapers and magazines for them. .
Always focus on public opinion guidance. In the management of newspapers in recent years, the Shanghai Municipal Party Committee Propaganda Department included Liberation Daily, Wen Wei Po, Xinmin Evening News, Labor News, Youth Daily, News Morning News, Evening News, and other newspapers in the scope of review. To avoid duplication of cross-cutting, reasonable use was made. In terms of reviewing power, the reviewing team of the Press and Publications Bureau has always put emphasis on the direction of public opinion and the purpose of running newspapers and periodicals in the review process. In particular, it is required to focus on finding problems.
Apply the review results to the press management. The purpose of press review is to strengthen newspaper management. Only by applying the results of the review to the management work will the review have practical significance. The newspapers and periodicals give feedback to the relevant newspapers and magazines to let them know about their own problems, and some of them also request corrective measures. Secondly, in the editing of the editor-in-chief of the newspapers and editors of journals, they were informed of the reviewing opinions, which in turn reminded them of inadvertently; they sent warnings to each other; they sent leaders to the leaders to grasp the public opinions in a timely manner so as to strengthen management and guidance from the macro level; Violation of discipline newspapers and periodicals to punish and warn. For instance, some newspapers violated the ethnic and religious policies and issued false news, which intensified the management of newspapers and periodicals.
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