Structure promotion
There are various types of packaging and promotion agencies. The main categories are as follows.
The overall structure is unique and unique. In particular, the key to the promotion of the overall structure of food packaging, only through the special performance of different and attract consumers' attention and interest, creative design based on a wide range of market research, such as the design of the bottle into a round, drum-shaped, Prism shape, animal shape, spherical shape, combination shape, fruit shape and so on. Local structure. A special structure is used for a certain part of the package, such as the seal and outlet of the package, a special handle, hole (for hand-operated or air-permeable use) at a certain position, and an identification or opening method encrypted in the inner layer to induce purchase Pay attention to the promotion. Adopt unique, bionic, imitation, antique and other structural design, and vote for consumers. Just as the American economist Patrick's book "The Hidden Lobbyist" describes: "Why do consumers buy more goods in supermarkets? Because today's consumers have the following consumption philosophy: as long as it is desirable Buy, as long as for some reason to appear very chic goods to buy." Chic refers to the book refers to the special structure of the packaging of goods.
Brand promotion
Brand promotion is a promotional method that uses packaging design to reflect the connotation of food. Some food brand names are extremely loud and they become synonymous with such products. For example, “Coca Cola†people naturally think of cola drinks.
The key issue for packaging brand promotion is how to try to attract consumers' attention in numerous foods or similar products. This can be achieved through the combination of three-dimensional and flat packaging.
The main strategies of food packaging brand promotion design:
Familiar with the food product name or looking for an image spokesperson, the ridiculousness of the font, the eroticism of the pronunciation, the comical of the combination and the color can be achieved to increase the memory of the consumer, and the use of music on the packaging to reinforce the memory of the consumer's product name or The famous brand name is marked with events, characters, and stories. There is also the purpose of affixing the owner’s name or photo on the packaging for promotion purposes. For example, movie star Paul Newman sells salad dressing, sauce, popcorn, and chilli sauce from his own company. All bottles are tagged with his name and photo, which makes his product sell well in the market for a long time. This is also true of KFC fried chickens that are found all over the world.
Trademarks and patterns are distinctively symbolic. Trademarks and patterns and text are the vouchers for consumers to identify different products and vendors. The symbolic icon has explanatory power and influence, people remember in mind, can best reflect the product's characteristics and quality, and more is to improve the taste.
Since trademarks, logos, and designs are delivered to consumers through packaging, they should be designed to stand out from the crowd. At the time of design, there may be dozens of patterns and expressions to be considered. Many aspects of the text used in trademarks and logos are considered. After numerous glyph tests and evaluations, the most symbolic meanings and grades are selected. After the launch of a successful trademark and logo, people can recognize their products based solely on trademarks or logos. For example, the use of lions and bulls in company product trademarks or logos is reminiscent of the status of rights, power, dominance, and the status of a dominant leader. Product taste.
There are various types of packaging and promotion agencies. The main categories are as follows.
The overall structure is unique and unique. In particular, the key to the promotion of the overall structure of food packaging, only through the special performance of different and attract consumers' attention and interest, creative design based on a wide range of market research, such as the design of the bottle into a round, drum-shaped, Prism shape, animal shape, spherical shape, combination shape, fruit shape and so on. Local structure. A special structure is used for a certain part of the package, such as the seal and outlet of the package, a special handle, hole (for hand-operated or air-permeable use) at a certain position, and an identification or opening method encrypted in the inner layer to induce purchase Pay attention to the promotion. Adopt unique, bionic, imitation, antique and other structural design, and vote for consumers. Just as the American economist Patrick's book "The Hidden Lobbyist" describes: "Why do consumers buy more goods in supermarkets? Because today's consumers have the following consumption philosophy: as long as it is desirable Buy, as long as for some reason to appear very chic goods to buy." Chic refers to the book refers to the special structure of the packaging of goods.
Brand promotion
Brand promotion is a promotional method that uses packaging design to reflect the connotation of food. Some food brand names are extremely loud and they become synonymous with such products. For example, “Coca Cola†people naturally think of cola drinks.
The key issue for packaging brand promotion is how to try to attract consumers' attention in numerous foods or similar products. This can be achieved through the combination of three-dimensional and flat packaging.
The main strategies of food packaging brand promotion design:
Familiar with the food product name or looking for an image spokesperson, the ridiculousness of the font, the eroticism of the pronunciation, the comical of the combination and the color can be achieved to increase the memory of the consumer, and the use of music on the packaging to reinforce the memory of the consumer's product name or The famous brand name is marked with events, characters, and stories. There is also the purpose of affixing the owner’s name or photo on the packaging for promotion purposes. For example, movie star Paul Newman sells salad dressing, sauce, popcorn, and chilli sauce from his own company. All bottles are tagged with his name and photo, which makes his product sell well in the market for a long time. This is also true of KFC fried chickens that are found all over the world.
Trademarks and patterns are distinctively symbolic. Trademarks and patterns and text are the vouchers for consumers to identify different products and vendors. The symbolic icon has explanatory power and influence, people remember in mind, can best reflect the product's characteristics and quality, and more is to improve the taste.
Since trademarks, logos, and designs are delivered to consumers through packaging, they should be designed to stand out from the crowd. At the time of design, there may be dozens of patterns and expressions to be considered. Many aspects of the text used in trademarks and logos are considered. After numerous glyph tests and evaluations, the most symbolic meanings and grades are selected. After the launch of a successful trademark and logo, people can recognize their products based solely on trademarks or logos. For example, the use of lions and bulls in company product trademarks or logos is reminiscent of the status of rights, power, dominance, and the status of a dominant leader. Product taste.