Second, the development of packaging design is to establish a "comprehensive design" consciousness
The development of the law is not based on the will of man. The same thinking, the law of non-contradiction, and the law of “distribution in the middle of the world†unite things together, and the boundaries between the disciplines in the field of cosmic science become increasingly blurred. Therefore, we cannot simply put the integrated technology of packaging into which discipline or from which integrated system. Packaging is multiplicity. For its scientific nature, packaging is based on such disciplines as engineering, physics, chemistry, and mathematics; and its artistic choice is based on structural and aesthetic design concepts: in the economy. In terms of value, it is determined by advertising and sales. We can understand in this way that the objectivity of science and the creativity of art occupy a certain position in the packaging. The principle of understanding packaging makes us more flexible in thinking about the development of new packaging designs, and enables people to formulate packaging innovation decisions for them in a comprehensive sense in the face of difficult to change and limit their choices. At the same time, people’s ideas can be updated and become active.
Third, the aesthetic effect of packaging design
In the comprehensive effect of packaging design, the aesthetic effect is also comprehensive. In addition to satisfying people's material needs, another important aspect of packaging is the psychological effect on people. It is also to satisfy people's spiritual needs and make people feel beautiful, happy, fashionable and interesting. Therefore, packaging design in addition to its protection function requirements, but also have a special atmosphere in the aesthetic taste, which aroused consumer interest, and then cause the desire to buy, and ultimately produce a purchase action. The appearance of special atmosphere also requires the use of integrated design awareness.
The so-called mood refers to the style that the thoughts and feelings show, and the things they have that can cause people's various emotions. The mood is mainly reflected in the color of the package, the use of the text and logo of the package, the design of the package design, and the design of the package.
The visual impact caused by color is the most direct and rapid. Most people's perceptions of the world around them come from visual perception, and color is the first perceived part of visual perception. Therefore, the color on the package is the most active factor that affects visual perception. It not only plays an important role in distinguishing, recognizing, and symbolizing goods, but also affects people's psychological effects.
Text is an important part of packaging. Its ability to express lies in the introduction of goods, the role of accurate communication of product information; the pattern requires coordination with the nature of the packaged goods, but also to meet the preferences of consumers; and container shape due to the advancement of modern technology, has become It is more colorful and tends to the point where it pleases. Therefore, the packaging art has a certain degree of emotion, which makes the packaging design has a certain background in the aspects of spiritual emotion and aesthetic taste.
Similarly, the aesthetic effect of packaging is not a single element can be reflected, but it should be able to reflect the organic combination of multiple elements. E.g. The “Yu-Sai†series of cosmetics, with Chinese loved red, dignified black, and white, yellow, and blue, which are full of attractive color combinations, combined with the names of calligraphy fonts, are more perfect examples of oriental women. The mood allows consumers to be refined. The enjoyment of God produces a sense of identity spiritually and emotionally.
In addition, environmental issues in packaging design are also issues designers should seriously consider when designing. The development of modern high-tech technology has made packaging materials more promising. Therefore, the design must not only consider the aesthetic requirements of its packaging's practical value, but also consider the protection of the ecological environment and the protection of resources in the use of material defense. This is an unavoidable part of modern design. Social problems. The limited use of environmentally destructible materials in modern packaging design and the application of degradable materials are a good measure to improve the current environmental protection issues. Therefore, as designers, they must not only have superb creativity and skilled skills, but also have a comprehensive understanding of various materials and their capabilities, as well as the ability to be familiar with the application, but also have a strong sense of social responsibility in order to become a qualified designer. .
The discussion or proposal of a problem is to continuously search for the direction of its future. In terms of packaging design, this is not simply a matter of individual designers. Only when the public’s level of understanding reaches a certain height can it be achieved. Design goes to the right way of development. Today, with the advancement of computer technology and the high technology of the printing industry, the production of high-tech materials, and the modernization of information transmission tools, fundamentally changing the means of design has greatly improved the design art and technology, and made its behavior. Factors such as methods, methods, means and processes have all undergone essential changes, providing designers with a broader and more perfect new world of thinking, imagination, creativity and performance. The scope of packaging has become wider and wider. At the same time, the revolutionary changes in design technology also place higher demands on designers. Designers must not only have a modern design concept and creative spirit, but also have superb skills and ability to grasp the performance of modern tools. They must also have extensive knowledge storage and a strong sense of social responsibility in order to accomplish this mission.
Qiu Daping Department of Fine Arts, Huaihua Teachers College, Beijing, China Source: Journal of Huaihua Teachers College