The overall expression of materials in packaging design

[Abstract] Material is the material carrier of packaging, and it is the material basis for reflecting design ideas. Missing material. Any perfect design can only become the ideal of the Emperor's new clothes. With the right materials, the creative style of the packaging can be fully expressed.

[Key words] Material, packaging, overall expression

With the rapid development of the national economy, material wealth is greatly enriched, prompting people to have higher requirements in terms of aesthetic awareness, consumer outlook, and values. Packaging design can not be confined to the conventional design methods and obsolete consciousness. Modern packaging design should pay more attention to the development and innovation of materials. With the continuous advancement of industry and science and technology, the variety of materials has become richer and varied, providing designers with a variety of material foundations. It not only dissolves the abstract, exaggerated and deformed artistic concepts of modern art in packaging materials. It also allows packaging designers to have a higher freedom of choice in their creation. The design of packaging materials has become the most attractive and most inspiring art in modern design; it has become the most important design method for modern designers to expand their design ideas and keep up with the pulse of the times. Therefore, a good designer must have the ability to control the material. It is a prerequisite for creating a unique style.

First, the relationship between materials and art

The purpose of designing as a person's creative activity is to satisfy people's material and spiritual needs and improve the quality and quality of life. Undoubtedly, the design should be conducted in accordance with the laws of the United States. People will never stop pursuing an ideal life, so they will never stop pursuing beauty. For artistic behavior, materials are both visual and tangible materials, as well as invisible and odorous invisible materials. Even our ideas and ideas can be defined as the medium of artistic expression.

Packaging is a combination of shape, color and material. The material used as a carrier of packaging plays a role that cannot be ignored in the development of the entire packaging. The product content itself, whether it is solid or liquid, must be packaged to make it three-dimensional. This three-dimensional shape changes with the packaging methods and packaging materials and passes through the human senses. A kind of psychological feeling passed to people, edifying people's sentiments. It is a unique human endowment and wisdom. It comes from the strong needs of the human mind. Therefore, it has been extremely concerned by consumers and has also attracted the attention of designers.

For thousands of years, China's long tradition of national culture has formed a unique oriental style. Many traditional packaging has always been loved by the world. Ancient packaging materials are taken from nature and manufactured, and the perfect combination of form and function is the simplest natural packaging material. They discovered many natural packaging materials from their natural surroundings: wood, rattan, grass, leaves, bamboo, stems, and shells. For example, the dumplings of the Dragon Boat Festival are made from glutinous rice wrapped in fragrant lotus leaves. The shapes are unique triangles and are tied with string lines, which is very beautiful. There are lotus leaf meat, hoist wine, bamboo rice and so on. In addition to these, hemp, wood, leather, etc. are often used as packaging materials. China is the hometown of silk, and silk is also used as a packaging material to make brocade bags and boxes. Many traditional packaging materials have continued to this day. For our packaging design today is still a great reference.

With the rapid development of science and technology and the wide application of computer technology, the fundamental changes have taken place in the development process, manufacturing process, sales process and use process of packaging design. At the same time, the revolutionary changes in the design of packaging materials have been driven, in the concept and means. This has broken the boundaries between materials in the traditional arts category, and has gradually become integrated. The spatial composition of materials and the artistic expression of material textures are no longer monolithic. With simple protection and promotion functions, they have become broader and more diverse. Deep direction development. In the design process, whether it is a natural material or a man-made material, it is no longer a traditional attribute of the material, but also gives a new spiritual connotation.

Second, the relationship between packaging and materials

Any works of art are constructed on the basis of materials. In the whole process of packaging design, materials are the material basis of all links. Therefore, we use comprehensive materials to define the design language, which is based on the “harmony between man and nature”. From design to materials, the way of thinking from materials to design provides infinite possibilities for artists, and it also gives rise to the aesthetic features of comprehensive materials.

The material in the designer's eyes can be full of emotions. Due to the characteristics of the material itself, the texture of the surface is made more pleasing by artificial treatment: the smooth material has a smooth beauty, the rough material has a simple appearance, and the soft material. There is a feeling of skin... This association is enough to trigger the birth of a good design work. Due to the rich and varied choice of materials, it also determines the flexible design of packaging.
There are two types of packaging materials: one is a natural material (such as wood, bamboo, rattan, etc.), and the other is an artificial material (such as plastic, glass, metal, etc.). Different materials have different aesthetic characteristics, and they give people different visual and tactile feelings. Designers understand the types of materials and also pursue the aesthetic feeling of materials. In general, people's feelings about materials are determined by a series of factors such as texture, texture, luster, and feel of the material itself. The visual beauty caused by different materials is also different. Such as heavy material, giving a steady beauty; light material gives a romantic beauty; rough material gives the original beauty; smooth material gives a luxurious beauty. Because of the difference between the material's own characteristics and its own language connotation, different visual effects are created.

The aesthetics of modern materials and arts are changing people's aesthetic concepts. The visual impact and deterrence brought about by the creative and unique artistic charm of material design can not be ignored. Therefore, we can say that the proper use of packaging materials can not only enhance the artistic effect of packaging, but also an important symbol of the quality of packaging.

For packaging design, we generally use two different design methods: one is to design the packaging according to the material, and the other is to design the packaging shape first, and then find the material according to the shape. Regardless of which method is used, the ultimate goal is to achieve the same goal, that is, to turn materials into packaging. Different designers have different design styles, but materials are always an important design element. Only by selecting appropriate performance methods and ingeniously injecting material properties into the design can we fully exert the unique charm of the materials, so as to better serve the products and fully express the contents of the products.

In short, the material is the material carrier of packaging, and it is the material foundation that embodies design ideas. Missing material. Any perfect design can only become the ideal of the Emperor's new clothes. Therefore, the choice of materials will become a prerequisite for the success of packaging, and with the help of suitable materials, the creative style of packaging can be fully demonstrated.

Third, the use of packaging materials and the overall expression

Packaging design is first of all an art of materials. Packaging materials include natural materials and artificial materials. The vastness of nature provides us with endless, complex materials. From natural materials such as rough wood, rattan and bamboo, artificial fine materials such as metal and glass have their own beauty. Artificial fine materials such as metal and glass are matched with natural coarse materials such as rough wood, rattan, and bamboo. Metals such as glass reflect the precision and regularity of artificial materials, and natural materials such as bamboo, wood and rattan Shows people's hand-made traces, conveys a kind of humanized things, and enables people and nature to achieve better integration. For example: a pair of glass bottle packaging with a transparent texture and exquisite bottle label printing. Please note that the clever design idea of ​​this bottle stopper is neither a cork stopper produced by machining, nor is it a common plastic or metal cap. Instead, it uses a wooden stopper that looks as if it was hand-cut. With linen and hanging beautiful pendants, this simple and exquisite combination of contrasts allows us to really feel the romantic complex of returning to nature. It conveys the breath of nature and brings people and people together. Natural distance. Therefore, the packaging design combining natural materials and artificial materials reflects clever borrowing contrasts and material collocations. It will be rough and delicate, precise and extensive, and can reflect a texture contrast in a specific environment, through different materials. The visual contrast allows viewers to appreciate the details of different materials. This is the art of materials. To truly represent the art of materials, it is up to the designer to carefully manage the packaging design process.

Humans began to discover the expressiveness of materials. In its rich form, materials inject a never-ending stimulant into human artistic creation. Packaging materials have become a language for design expression and become a designer for packaging. The design of the most direct conceptual medium, and the beauty of the packaging material is not specific, but the use of different materials will have different temperament.

The use of some hard materials gives more room for the beauty of materials. For example, the packaging of ordinary items such as food, dried flowers, soaps, solitaire, cigars, etc., is packed into the boxes of the original wooden land, with exquisite floral ornaments and exquisite buckles, so that the packaging is not ordinary, and even a noble one is filled. Breath. The rustic materials, if carefully crafted and carefully decorated when used, can be completely reborn to show a new look and a different kind of temperament. Another example is the packaging design of red wine bottles. It is most appropriate to put red wine bottles on finely woven ropes in boxes of original wooden shapes. It presents an idyllic and simple scene. Fascinated. The clever use of these comprehensive materials not only expands the designer's creative tactics, but with the continuous development of packaging art, designers continue to explore the application of new materials in the design, but also increase the expression of material beauty. At the same time, the contrast between hard materials and soft materials makes it easier for people to connect natural complexes and social complexes to achieve spiritual satisfaction and enjoyment.

In the actual design, we can find many materials that are suitable for performance characteristics. Only by fully exploring the internal beauty of the material and the beauty of the applied materials in the design can we give full play to its use value. Packaging is actually the overall expression of the material. It depends on the concept of the designer and the style of the material. In particular, the handling of the material itself is a particularly important part of the overall expression of the material. Only through training, designers can break away from the original level of creation and use professional insights and standards to organize and combine the experiences of abstract, fragmentary, complex, and unsystematic knowledge about the United States according to their own needs. Perfect to apply.

The aesthetic properties of the physical attributes of different materials reveal the unique personality and connotation of the material from the visual or tactile language of color, texture, texture, etc. The use of different materials presents a diversified pursuit. It provides designers with The vast creative space, so that the design works show a rich aesthetic appearance. The design should be based on the specific requirements of specific goods, the type of style of reasonable and purposeful design, the use of material language to express the characteristics of the goods and the beauty of the packaging.

As material technology continues to advance today, we have the opportunity to apply contemporary new products and materials to packaging design. More attention is paid to the natural beauty of the material and the performance of the excavated material. The material is materialized in the packaging design, and the aesthetic characteristics of the material are developed, ultimately conveying the designer's thoughts. This is the goal of packaging pursuit.