Abstract: Based on a large number of facts, from the application of packaging design synthesis technology, establish the "comprehensive design" consciousness and aesthetic effects in three aspects. The comprehensive effect of "package design" is discussed, and it is clarified that package design is a modern comprehensive design integrating artistic civilization, scientific and technological civilization and market economy, which provides a new idea for the future development of packaging design.
Keywords: packaging design comprehensive effect modern comprehensive design aesthetic effect artistic civilization science and technology civilization market economy
Today, modern industry and modern science and technology can provide people with the greatest convenience. As an important design content in the graphic design system, “package design†is no longer an art worker or pure art category. It is a modern, integrated design that combines artistic civilization, technological civilization, and market economy. "Modern packaging" is difficult to solve with certain factors, and the comprehensive effect of modern packaging design has already been revealed in the daily life. On the one hand, modern scientific information continues to deepen our lives and requires us to have a new experience. To understand "packaging", on the other hand, traditional living habits hinder people from quickly accepting the new way of thinking brought about by the industrial revolution and the information revolution.
Modern packaging began with the European Test Industry Revolution (176o-l830) and has only been more than 200 years old. From the point of view of some foreign packaging, packaging design not only requires artistic preparation, but also more scientific and technological preparation. Modern packaging pays more attention to the science and technology of packaging. The traditional origin of packaging design has made some colleagues in the packaging and decorating design of the past relatively limited in their understanding of packaging design, and in order to adapt more quickly to today’s human society’s continuous scientific civilization and “packaging†services to human society. The rapid development of design and technology in the world today has enabled us to fully and scientifically understand and study “package design. We must establish and reflect the comprehensive awareness of package design, and the establishment of integrated design consciousness provides us with a vast world. Today's packaging design is a collection of a variety of disciplines and technologies, and a good package of fern designs lies in the establishment and implementation of integrated design awareness.
First, the application of integrated technology in packaging design
After the American commander of the Apollo moon landing program, Weber, told people that “there is no new technology discovered in the Apollo Moon Plan, they are ready-made technologies, and the key lies in the integrationâ€, people are surprised that such a cutting-edge technology "The plan" is actually from some "ordinary" comprehensive technologies! As people are amazed, a new discovery is known to people - advanced results are often born in the general application of some common science and technology.
There is always a certain connection between objective things. With the deepening of scientific practice, this connection is more and more recognized by us. In this way, we are in the process of developing new technologies and new areas. The research method should be changed from single items to multiple items, view different objects from different perspectives, and study a goal from a broader field. Actively noting the closely related factors beyond the research object, precisely the new creation lies in the middle of the interaction of this relevant factor. It is not unreasonable to suggest that "integration is creation".
The formation of comprehensive consciousness and the application of comprehensive techniques have produced integrated products. Modern packaging is the result of a comprehensive application of multiple technologies. From the original packaging to the modern packaging, what we experience during the process is a process of development that involves mutual penetration and mutual development between related technologies. We know that "paper" is one of the earliest and most widely used packaging materials for humans (more than 50% of the total packaging materials). However, the original paper as a packaging material is not very satisfactory, it is afraid of water, poor toughness, poor insulation properties, low mechanical strength, coupled with a single species, it is difficult to adapt to a variety of packages. In order to make better use of it, it is necessary to perform the necessary processing on the production process, material structure, etc. of the paper. Through the application of “paper-plastic compositeâ€, “paper-aluminum compositeâ€, “surface waxingâ€, “plating†and “mechanical processingâ€, the variety of papers has been greatly expanded. At present, there are at least several dozen major categories and hundreds of varieties, and fundamental changes have taken place in their performance. Whether it is its own physical and chemical properties, mechanical properties, or resistance to external physical and chemical properties, mechanical properties have made great progress, the scope of application is more extensive. The development of paper involves engineering, physics, chemistry, etc. Once it becomes a packaging product, it will involve various disciplines such as technology, geometry, ergonomics, and aesthetics.
As packaging technology continues to advance, many factors that were previously considered unrelated have become relevant. For example, the American “Coca-Cola†beverage has long been known to people, but it has swept the world by absolute advantage. The secret of success is not only the taste and quality of the beverage, but is largely determined by advanced packaging technology. In the early 1950s, when people were still accustomed to packaging beverages in glass bottles, Coca-Cola first introduced 6.5 ounces of narrow-diameter press-type bottles, which changed traditional old packaging. The investment was spent on the revolution in the transformation of packaging technology. As a result, the reputation of the company was boosted. Later, two-litre PET bottle series packaging and our common thin aluminum alloy cans were introduced successively. These packagings skillfully integrate multidisciplinary technologies, combining material beauty, form beauty, structure beauty, craftsmanship, and decorating beauty into one, encompassing both the content of natural sciences and the color of social and human sciences. Advances in packaging technology have made Coca-Cola a world leader in soft drink production.
In addition, the packaging of Anhui famous tea in China is also a typical example of successful application of integrated technology. Tea is an important export product in China. However, over the years, the packaging system has been consistent, there is no new technology, large boxes of exports, foreign exchange, and profit from. Our people can easily make money. Later, the packaging of famous teas in Anhui made appropriate improvements. In the form of decoration, the artistic expressions of the traditional Chinese Han Dynasty portrait bricks were used to reproduce the pictures of the ancient Anhui peasants Huangshan picking tea, giving people the “Wuhua Tianbao, outstanding peopleâ€. Visual impression. Modern aluminum-plastic composite materials have been applied to the selection of packaging materials, and the entire packaging traditional culture has been combined with modern technology. Therefore, the “Anhui Famous Tea†packaging was immediately welcomed by consumers at home and abroad. This played an important role in promoting Anhui tea and developing the international market for Anhui tea. From the success of "Anhui Famous Tea" packaging design, it is not difficult to see the characteristics that modern packaging should have, which is the perfect unity of art and science and technology. One-sided packaging design or uni-directional positioning design cannot make the design of the packaging tend to be complete. In addition to the design, the packaging materials, printing process, and packaging structure must be carefully considered before satisfactory appearance occurs. the result of. Today, all forms of excellent tea packaging, both from the aesthetic design and the function of packaging, are working towards this aspect, and have made great achievements and achieved good results.