Street sports brand Buji started marriage CMCB

A few days ago the step of the tyrants, "dynamic 2010" new conference was held in Fujian Jinjiang Baolong Hotel, during the meeting, step the hegemony launched the theme of "from the world to China," the first phase of street culture exhibition. China's first rap band CMCB to China's first street culture research center - "Bu Zhibao head culture research center" cultural ambassador identity. Together to create a "street culture" feast.

街头运动品牌步之霸开始联姻CMCB

Sign CMCB to create a "street style" new image

Following the successful transition to the "Street Style" movement, Stepper Brake Co., Ltd. teamed up with CMCB, China's first rap band, to work together on the "street culture" communication. According to Lin Qinghong, general manager of introduction, step by step over the brand around the Street Cultural Research Center's research results, we have carefully designed the four major movements, of which signing rap band CMCB is undoubtedly the biggest bright spot. "The image of the CMCB band is highly consistent with the brand image of Bupa. Once they stop there, they can perfectly demonstrate the brand image of Bupa. We will culture the trend music as the carrier Marketing, designed to take advantage of the rise of street culture in China, through the strategic transformation of street-style sports and taking the differentiated route to break through!

"Band next year's National Circuit and its recordings, we will be more elements of brand communication fully integrated into them, with the influence of CMCB, Street Research Center to fully disseminate the results of research to establish the brand of step hegemony Height. "Step Juba brand director Liu Yong said.

For the first time, a street culture exhibition is held to connect with consumers

Another highlight of this conference is the first street culture exhibition featuring the theme of "street culture from the world to China." This includes the street culture, the world's street culture, the street culture in China, and the street culture. New cultural exhibitions, so many participants agents and distributors amazed.

Since the establishment of the Street Cultural Research Center, the successful strategic transformation of the "street-style", the company Cheng invited Dean of Design School of Shaanxi University of Science and Technology, China Touring Shoes Professional Committee Professor Tao Taisheng, clothing guide Mr. Zhou Jianming and the prevalence of South Korea A group of authoritative experts and scholars, such as Ms. Yin Shunhuang, director of the Color Association Committee of Experts, made the Street Culture Research Center focus on the study of street culture, behavior and dress through strategic cooperation and released street cultural related achievements in phases.

It has been revealed that similar cultural exhibitions will continue to be organized and gradually develop into a normal state. From next year, Step by Step will make such street cultural exhibitions at some colleges and universities across the country or exhibit at important places in some important cities in the country. The depth of interpretation of the connotation and some cultural elements of the China Street Culture Research Center can really bring the street culture into the society and make it resonate with the lifestyles of consumers.

"The brand culture must be integrated into the brand and products, into the community, into the terminal through cultural exhibitions, the depth of street culture to promote and promote the progress of street culture in China, and ultimately to achieve the goal of building the first street brand sports, consumer To provide the first street-style equipment, street fashion for China's young people to create a brand life platform. "Longyong Yong said.

Many industry insiders believe that the form of street culture exhibition helps enterprises to make an in-depth explanation of the connotation and some cultural elements of street culture research center. It is one of the effective ways to integrate brand culture into society. .

New products triggered "terminal, sales, coverage," three-point blasting

"In addition to promoting the street culture, in product development, we will collaborate with some of the leading fashion brands, trendsetters and designers in the country to launch commemorative products and integrate this street culture into our products," said Liu Longyong , Product development will always be the basic step of the step-by-step work.

Through this conference, we can see that the step of the hegemony brand is completely innovative products, regardless of style, color and popular elements of integration, are closely integrated with the street culture, personalized, stylish, popular gesture interpretation of the new The "type of movement."

At the press conference, Liu Longyong said that under the strategic layout of practicing internal skills in 2009, Stepbus proposed a 12-character guideline: "Tree brand takes team building model to grasp products" and in 2010, it is positioned as a step Under the guidance of the 16-character guideline of "cultural plastic card, pay close attention to taste, optimize the team, fine-graze the terminal", it is necessary to further enhance the brand, but also to further enrich the product, but also to enhance Team combat effectiveness, the quality of the terminal up.

"Next year's goal is very clear, that is, around the terminal quality, sales of clothing and market coverage of the three blast point for the year market work carried out." Liu Longyong said that according to current expectations, next year's sales will be Double the order of garments to triple the level.

According to reports, after a comprehensive tree card and rich brand connotation of activities, step in the hegemony in September this year also won the National Bureau of Statistics issued - "Street Fashion category of the year the most influential brand."

In addition, the step of the hegemony will also join forces with colleges and universities nationwide to do the street wear clothing match style competitions, occupy the campus market, the event will be based on the store to start the Chinese street wear clothing competition activities, the national promotional activities.