Packing attention to the combination of form and function

Attention to the combination of form and function and material

The three-dimensional shape of packaging design and the flat processing of each display surface must be combined with functions and materials. The form should first be adapted to the requirements for the protection and use of the contents, while also paying attention to the combination of changes in form and the physicochemical properties of the materials chosen. It should be prevented from falling into the blind form of the game in the design and form. Instead of using forms properly, it will weaken the power of form and even have the opposite effect.

Pay attention to the communication of product information

The packaging and decoration process can be said to be advertisements for contents. In the design, we must pay attention to the communication function of the package, and we must clearly and accurately convey the content and characteristics of the product. If the packaging of a handkerchief is mistaken for the packaging of socks, then the form of decoration will be beautiful and new, and it will fail.

Formal processing of course has the difference between beauty and beauty, and it is difficult to imagine that a form without aesthetic beauty would be attractive. However, the performance of this kind of beauty should first come from the performance and development of the beauty of commodities. The aesthetic beauty, structural beauty, and material beauty of various commodities can all be expressed and played in the beauty treatment of packaging. This is an important basis for the beauty of packaging, and attention should be paid to the different aesthetic perceptions of consumers.

The uniqueness of the packaging form cannot leave the general awareness of the consumer. Beauty and not beauty are people's subjective factors in terms of people's feelings. People of different ages, different genders, different cultures, different occupations, different nationalities, different countries, and different regions often have different aesthetic understandings and interests. The packaging of children's toys and the packaging of the elderly, the packaging of male products and the packaging of women's products are very different. Due to differences in occupation, culture, etc., some people like bright colors, and some like plain colors. It is also purple. Some people feel luxurious. Some people feel mysterious. It can be seen that the general packaging form cannot be applied to all the people in the society. The design should be dealt with based on the common understanding of specific consumers.

Pay attention to the timeliness of aesthetic changes

The extensive meaning of the time, age, season, and specific period of time of the lungs and stomachs, people's aesthetic tastes often change with the changes of time, designers can not be very sensitive to these.

The change of time and the change of aesthetics often have certain opposite characteristics. The popular aesthetic standards in one stage are on the contrary in the next stage. This phenomenon is common. This is important from the perspective of the aesthetic changes in the development of the times. In the past, we paid attention to a balanced and harmonious style. Today, I tend to feel more forceful, dynamic, and strong and varied. In modern design, it has become a trend to break the rules and format of the tablet, and to emphasize the originality and freshness of the aesthetic sense. In the past, the tedious style of "Dragon Carving" and "Rococo" have been replaced by the simple and clear style of modern design. In particular, some highly time-consuming commodities, such as winter products, holiday items, commemorative items, cosmetics, etc., put forward more specific time requirements for packaging, and they must not be treated in a specific manner.

Pay attention to the locality of aesthetic changes

Different local aesthetic customs. China has a vast territory. East, South, West, North, China, cities and rural areas, coastal areas and inland areas, ethnic minorities and Han areas, etc., all have different perceptions of formal beauty. Therefore, packaging design should be better adapted to different local consumers' choice and acceptance. In particular, some products themselves have strong local characteristics, and their packaging design should pay attention to the performance of such local characteristics. For example, Suzhou-Hangzhou Longhe, Shaoxing Huadiao wine, Jingdezhen ceramics, Beijing court pastry and Chinese herbal medicine, chopsticks, Wenfangsibao and so on, in the form of packaging design should fully reflect the local flavor and ethnic characteristics.

Pay attention to the comparison of the packaging of similar products

Pay attention to the comparative design of similar product packaging, this is an important part of packaging design. The design should clearly emphasize different points based on the above-mentioned points, ingenuity, and strive to design novel packaging with unique personality.

It goes without saying that packaging design, as a means of marketing products, must pay attention to the competitiveness of design and seek new changes. As for the traditional style of packaging for certain products, it does not undergo catastrophic reforms, but it is also in order to maintain its certain sales stability. Once this stability is shaken, it must be updated in a timely manner. Therefore, the form of packaging should be treated with significant differences compared to similar designs.

Pay attention to the diversity of formal means

When we watch a piece of packaging design work, it is not a simple visual acceptance, but must be accompanied by visual communication to produce a certain psychological response. This kind of psychology depends on the objective condition of the object being viewed. This condition is not only the graphic and the color. It also includes three-dimensional shapes, materials, structural styles, processing techniques, etc. These various factors together constitute a visual appeal of a packaging design. If one of them fails, it will weaken the appeal.