Pattern: An Important "Visual Communication Element" of Print Advertisements (2)

Second, outdoor light box advertising composition

1. Frame and mask:

The main components of the large light box are steel and plastic structures. The double frame of the base is welded with steel or stainless steel. The pattern cover is made of glass plate, organic glass plate, and light box cloth. The main components of the small-sized door, rod, and hanging light boxes are injection molding frames, and the pattern covers are mostly made of glass, plexiglass, or transparent plastic plates.

2. Pattern printing carrier:

According to the structure and production process of the print carrier of the light box, synthetic paper, inkjet film, self-adhesive adhesive film, light box canvas and other materials can be used (see Table 2).

Table 2

Material type Material name or variety

Film silver glossy film, back spray light box film, back spray wear-resistant film, pure white glossy ink-jet film, transparent transparencies

Paper-jet high art watercolor paper, high toughness photo paper matte photo paper, poster paper, transparent

Self-adhesive self-adhesive self-adhesive white glossy PVC, self-adhesive white matte PVC, self-adhesive transparent film

Light Box Canvas Pure White Gloss Art Canvas, Paulis Canvas, All Weather Outdoor Tape, All-Day Fake Outdoor Durable Fiber Cloth, All Weather Outdoor Self-adhesive Glossy Fabric

3. Auxiliary light facilities:

The auxiliary light of the light box (commonly known as lighting) is based on the structure of the pattern screen, the printing material, the thickness of the printing ink layer, and the pattern width. In the past, common fluorescent lamps were used. With the application of new lamps and lanterns, the auxiliary light of the light box has also evolved from a single lighting to various types of lighting. The resulting picture quality, uniformity and softness have been greatly improved.