Abstract: Based on the study of social and cultural backgrounds, design cultural trends, Chinese indigenous culture, and the concept of indigenous creation-related concepts, the application principles of localization modeling language in modern design are proposed. The application and promotion of localization modeling language in modern design is the inheritance and development of local culture. It is also a strategy and method of modern design. I hope to play a role in promoting local design and promoting local culture.
Keywords: regional value localization modeling language re-editing
1 Social and cultural background
Today, we have entered the information age, and the nature of culture has shifted from industrial culture to information culture. The main body of culture has moved from regional culture to global culture. The direct result of the information culture is to form a close global message. No matter where it is, once it is incorporated into a modern information network made up of computers, satellites, telephones, and teletexts, one can exist with the whole world and at the same time know the changes that are taking place in this world. Some kind of partial social change is through a globally integrated information network. It can be transmitted to the global scope in a timely and accurate manner, which will have a global impact. Make the links between regions in the world greatly enhanced. On the other hand, information integration has integrated the whole world, not only exposing gaps between different societies, but also strengthening frequent contacts between different societies. The constant dumping of various cultures in a large pot can make people quickly realize their respective situations and gaps, facilitate mutual exchanges and learn from each other, thus accelerating the integration of various cultures and transforming the vast world into A "global village."
The development of the Internet has changed the traditional way of life of people and promoted the evolution of the original layered social structure into a network-style social structure that respects individuality. When everyone has full freedom to obtain information from an online society, it is naked and therefore becomes more lonely. People desire a sense of security and belonging. The sense of belonging to local culture is important. factor. Through the study of Ethnography, it is easy to understand the people's desire for security and sense of belonging in the information age. A cultural group is a sociological study derived from anthropology, often referred to as ethnology or ethnography. In the development of new products, Product Ethnograpny is used to understand the specific cultural orientations or life styles of different social communities, so as to have a preliminary understanding and prediction of the needs and consumption consciousness of the group. In the information age, what is more important than the globalization perspective is the localized association.
2 Trends in Design Culture
In the industrial age, the development of industrialization and industrial design has greatly improved the production efficiency of industrial products and satisfied and enriched the material civilization needs of mankind. The industrial age can be called the era of creative reason. “The concept of follow-through function design focuses on the design of economic functions and the use of functions. The standardization, mass production, and unity of industrial production have contributed to the lack of modeling language, which has caused the product to lose its artistic charm and cultural diversity. And the connotation of culture.Now, we are facing the information age of the 21st century, the era of network and digitalization. This is an era in which the universal value and regional value of a product coexist. Personalization, diversification, and spirit of the product The sense of belonging to the culture has become the product consumption trend of the era. "Shaping and functioning together to realize the human dream has become the design concept of the era.
Humanistic care and humanistic design have become the basic trend of design culture. The universal value of the product is the basic value that the product should have. The convergence of human aesthetic forms reflects the human knowledge and mastery of the aesthetic laws such as order, symmetry, repetition, etc., and this generalized commonality knowledge ultimately comes from human reason and psychological instincts. Such as left and right symmetry, giving a visual pleasure, apparently related to the bilateral symmetry of the human eye structure, and the order or order, rhythm (rhythm), repetition, etc., and the human heart beat and psychological function of humans are consistent. The basic functional features of human aesthetic commonality and products mentioned above can be called the universal value that products should have.
The regional value of the product is reflected in the traditional cultural differences between different ethnic groups. The idea of ​​localized design meets the basic design trend of human nature. As a strategy, method and method, localization will have very important significance for promoting product diversification, individualization and enriching the cultural connotation of products. Through the study of traditional plastic art carriers (bronze utensils, living objects, furniture, sculptural shapes, plane patterns, etc.), the symbols and the modeling language with the most localized styling characteristics are found out, and the applications for modern product design are explored and proposed. Methods and strategies to promote the regional value of products are the core content of this thesis.