Nowadays, people's consumer demand is increasingly subdivided. To this end, many companies have focused their attention on women and children, specifically developing products that meet the needs of these two groups of people. In the market segment, products designed specifically for another consumer group, the elderly group, rarely appear. In fact, the elderly are a group with great potential for consumption, and “the money is vastâ€, the wardrobe enterprises should see this and move.
Aged furniture demand is growing
“My mother’s 70th birthday last month, I want to buy her a whole set of furniture that is suitable for the elderly regardless of color, material and function. But after going through the large and small home stores, there is no furniture product suitable for the elderly. Two manufacturers said that they can be customized." A woman told the author. To this end, industry experts said that the design of furniture such as wardrobes is based on aesthetics, personalization, and application, and is more in line with the needs of young people. With the passage of time, the aging of the elderly, the attention and demand of the elderly furniture will be higher and higher, and it is also a new development direction of the wardrobe market in the future.
Currently the market is mainly customized
"Everyone thinks that the concept of heavy energy consumption for the elderly is misunderstood. In fact, the quality of life for the elderly is getting higher and higher, and the children want to make their parents' life in their later life happier and use comfortable household items. Therefore, the elderly have The immeasurable market demand.†A furniture factory owner said that when the factory researched the market earlier this year, it found that 70% of young children hope that their parents can use the elderly furniture that is beneficial to the body and mind. “It is the key to open up the channels of young people. In most cases, the young people are mainly sent to parents.†The furniture factory decided to set up a research and development team to design and manufacture elderly furniture. "Now we mainly adopt the mode of pre-order and re-production, and hang the propaganda content on the official website. From the current point of view, we can receive about 5 sets of customized furniture for the elderly every month."
Enterprises should actively promote the channels of communication
In addition to women and children, the elderly group is a market segment that cannot be ignored. This special field may be tried in the development of wardrobe enterprises. It is also crucial for wardrobe enterprises to create products that are suitable for the use of the elderly and aesthetic standards, and to actively promote and promote such products.
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