According to industry sources, Red Star Macalline has confirmed that JSWB, the third-largest acquisition in the industry, has made substantial progress on this matter. The reporter learned that the two parties have signed a framework agreement and will complete all acquisitions in the near future. In the next few months, China's home furnishing industry will usher in the largest industry consolidation in history.
Red Star Meikailong has been hailed as the first circulation brand in the domestic household industry. Up to now, it has opened 125 stores in more than 90 cities across the country. In the 28 years since the establishment of the company, the first to be a chain brand, the first to be a commissioned management store, the first self-built shopping mall, has created the world's largest single home shopping mall, regardless of scale, influence or brand tension, has become China The leading brand in the home circulation industry. As the acquired party, JSWB is the third most influential brand in the industry. The business network covers the economically developed Yangtze River Delta, the rich Pearl River Delta and the northeast region centered on Changchun, especially in the “Furniture Village†mode. High-end brands are brought together in the industry, bringing together more than 1,000 famous domestic and international home furnishing brands, with exclusive or flagship showrooms of nearly 70 famous brands in dozens of countries.
The "two strong marriages" between Red Star Macalline and JSWB are not short-lived. In fact, since the end of 2009, there has been news in the industry that the two leading companies in the home industry are seeking "deep cooperation." Since then, news about the integration of Red Star Macalline and JSWB has been continuously spread. After four years, after a long period of strategic planning, the two companies' domestic “first M&A case†finally succeeded, and the industry integration in China's home circulation field is about to take a new step.
The acquisition will further strengthen Red Star Macalline's position as a leading brand in the home circulation industry. The reporter learned that after the completion of the acquisition, Red Star Macalline will continue to retain the "Jishuang Weibang" brand, and effectively use its accumulated brand influence and market reputation to promote the "double brand" strategy and further expand market share. In the “Furniture Village†model of JSWB, the building materials category was added to become the world home factory direct sales center. The company's product line will also be further enriched and expanded. The three-dimensional brand system will help Red Star Macalline achieve more accurate market positioning and more comprehensive consumer coverage. At the same time, the management of JSWB will be localized, and the original team and talents will remain integrated.
Industry experts pointed out that the current domestic home furnishing industry brand concentration is still very low, the national channel flagship will be conducive to the formation of large brand manufacturers, with a strong brand incubator role. The integration of Red Star Macalline and Jisheng Weibang will obviously bring positive changes to the entire home circulation industry. At the same time, through the centralized integration of high-quality resources in the industry, it will also build a larger resource platform in the industry to promote the further improvement of the effectiveness of product design, new material development, and environmental protection. The large integrated leading enterprises have important significance for the development of the industry. Red Star Macalline, which has completed the acquisition, may open a new market structure for China's home circulation field and promote the development of the home industry to a faster, healthier and long-term development.
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