This winter, Italian design high-end kitchen utensils Shangni set off a fashion, high-end kitchen brand buying boom in Yangcheng, smooth lines, noble and elegant shape, simple to the ultimate design style, Shangni kitchen has become a beautiful landscape of countless white-collar kitchens. It has become a must-have “new upstart†for high-end consumer groups. With the change of consumption concept of high-end people, the consumption of kitchen utensils is changed from the current function and high quality, and then to the pursuit of design aesthetics, life taste and quality. For the kitchenware industry in Guangzhou, the world's top pot design brand, Shanni, which has a perfect combination of design aesthetics and Italian quality craftsmanship, has become the “wind vane†for high-end kitchen consumption.
Kitchenware brands stationed in a number of high-end department stores
It is understood that Shani has been stationed in Hong Kong Lane Crawford, Guangzhou Friendship (000987, shares it), Guangzhou Guangbai, Shanghai Yaohan, Hangzhou Tower, Beijing Sogo, Changchun Eurasia, Chengdu Wangfujing (600859, shares) department store, Qingdao Mai High-end shopping malls such as Kaile and Shenzhen Maoye Department Store. In fact, since entering the Chinese market at the end of 2008, Shangni has opened more than 80 direct-brand counters in China's high-end department stores. It is reported that in the five years of entering China, Shangni Kitchenware has entered the family kitchen of millions of Chinese elites, and has won many pursuits for families that focus on design aesthetics, quality of life and quality of life.
It is worth mentioning that in order to meet the needs of the Chinese market, Shangni Kitchen has not only brought more than a dozen series of kitchen utensils that are widely loved or even cherished by the European high-end class, but also designed for the Chinese market to meet the Chinese cooking habits. Wok, steamer, deep pot and cookware products.
In fact, Shangni Kitchenware is a top kitchenware design brand from Italy. It is a symbol of “art of cookingâ€. Its artistic design concept, the adoption of top steel, ingenious design and environmental protection technology in line with green energy conservation have been supported by Europe and the United States. The favor of high-end income families in developed countries.
"Touch the net" for the young and new class
In the face of the huge Chinese market, Shangni Kitchenware did not reduce the quality requirements in order to pursue fast and profitable business profits. Whether it is the choice of entering the city or the control of the channel, Shanni has conducted in-depth investigations based on its high-end positioning and market demand. For the future planning in China, Ma Liang, general manager of Shangni brand, said that in the future, the number of stores will be strictly controlled. According to the current situation of the domestic market, the number of stores will be up to 200.
"No electronics is not business", in recent years, e-commerce development momentum is extremely fierce. According to statistics, in this year's "Double 11" shopping carnival, Tmall Alipay turnover reached 350.19 billion yuan, refreshing last year's "double eleven" set A record of 19.1 billion yuan. Faced with such an astonishing number, when many luxury brands swayed the “touch the net†e-commerce, Shani was the leader in the high-end kitchen brand, and first “touched the net†e-commerce. At the beginning of this year, Shani opened an official flagship store in Tmall, and at the same time advanced into the e-commerce platform of Jingdong, Suning Tesco, Yintai.com, Amazon, No. 1 shop, and actively embraced the young and new class.
In order to capture more customer bases and meet the needs of different consumer groups, the products sold in the two channels are also different. There are many young consumers online, and the product line is mainly “youngâ€. It is suitable for urban white-collar consumers who are familiar with fashion and have a certain familiarity with e-commerce. The offline products still focus on the combination of functionality and design to high-end household consumption. The main customer base is the high quality of the brand.
In addition to entering the e-commerce business, the Shangni brand has also entered the high-end gift group buying market, opening up the large customer marketing market in the Chinese market, providing high-quality kitchen products for corporate group customers, as well as providing customized personalized kitchen customization for high-end people.
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